The Opportunity: We are seeking a Marketing Specialist to support the Marketing Manager to deliver on lead growth and enrolment outcomes across one of OES' high education partners. You will own and execute defined marketing initiatives, drive creative effectiveness, and optimise the acquisition journey from first touchpoint to enrolment. You'll collaborate daily with performance, creative, digital, and content specialists, making this the perfect role for a Marketing Specialist who thrives in a fast-paced, delivery focused environment.

Please note this is a maternity leave contract for 10 months, working 3 days a week Key Responsibilities:

- Own and deliver agreed marketing initiatives and projects across the full acquisition funnel to support lead and enrolment targets.
- Plan, manage, and execute marketing projects end‑to‑end, from creative brief development and stakeholder alignment through to launch and post‑campaign evaluation.
- Act as a liaison (alongside the Marketing Manager) between performance, creative, digital, content, and marketing automation teams to ensure smooth, aligned delivery.
- Lead creative uplift initiatives, including testing new formats, refining messaging, and enhancing creative performance.
- Identify and implement improvements to the student acquisition journey, such as lead magnets, landing page optimisation, and funnel enhancements.
- Develop clear, outcomes‑focused creative and media briefs informed by audience insights and performance goals.
- Coordinate internal teams and external agencies to deliver campaigns on time, within scope, and to a consistently high standard.
- Monitor campaign, creative, and funnel performance, translating insights into actionable optimisation recommendations.
- Conduct competitor, market, and audience research to identify opportunities for improved effectiveness and innovation.



About you - Experience across a range of marketing functions - Understanding of customer journeys and the role of creative at each stage - Experience working towards lead or sales targets, with an understanding of cost per lead/cost per acquisition metrics - Exposure to paid media (Google, Facebook) and performance metricsStrong analytical skills and confidence reviewing creative and campaign results - Knowledge of consumer psychology and customer acquisition principles.
- Ability to prepare clear, strategic creative and media briefs - Excellent organisational and stakeholder management skills - Robust attention to detail and ability to juggle multiple projects What's in it for you? Along with joining a passionate, energetic and highly skilled team, this role will allow you to gain exposure to many growth and development opportunities. OES offers a hybrid, flexible approach to work, where we work 2-3 days from our state-of-the-art Cremorne office, and the rest from home (or wherever you choose!). Breakfast, snacks, table tennis, Nintendo Switch are all available in the office, as well as weekly staff drinks. Ultimately, you will be joining a values-driven, collaborative business where your creativity and innovation will be nurtured and celebrated. We pride ourselves on being a 'People First' employer and if you join the OES Team, you will benefit from:
- Flexible, hybrid work for genuine career-life fit (2-3 days in our Cremorne Office) - Career development and mentoring - OES Culture Club and events calendar - Health and wellbeing activities - Annual flu vaccinations - Paid parental leave - Purchased leave - Study assistance and leave for eligible employees - Mental health support resources and Employee assistance program (EAP) - Income protection insurance - Access to corporate health insurance rates Location: Hybrid, Cremorne, Victoria, Australia

📌 Interim Marketing Specialist (City of Yarra)
🏢 Gofractional
📍 City of Yarra