About the RoleOur client is an Amazing B2C Brand with a reputation amongst it's employees and customers that is second to none.

It is a fantastic opportunity for an experienced and ambitious loyalty focused marketer to come in and hit the ground running while owning their world-class rewards program. It's a strategic and hands on role delivering best in class marketing campaigns that will fuel acquisition, engagement, retention and long-term loyalty.

DutiesAs a Marketing Manager within the Loyalty team, this role is responsible for supporting the planning, executing and optimisation of acquisition and engagement campaigns across Rewards and Loyalty, including always-on automations to educate, engage and inspire. You will deliver this by partnering and collaborating with various teams across the business to ensure seamless campaign execution.

- Reporting to the Head of Marketing, you will design and implement a multi-channel growth strategy to drive rapid customer acquisition and retention as well as increasing brand awareness across Australia.
- Ideating, briefing and execution of targeted 1:1 campaigns across app, email and digital media, designed to drive key program KPIs
- Partnering cross-functionally to successfully deliver campaigns, communications and creative
- Reviewing and measuring the performance of loyalty marketing campaigns and deliver presentations on activity, reporting and performance
- Building and optimising a suite of always-on lifecycle journeys using our model-based automation engines




- Suggesting and implementing campaign optimisations based on performance and key results.

About you:

- You're ready for the next big challenge! You're customer obsessed and love being strategic and getting your hands dirty in the nitty gritty too
- You're obsessed with the customer journey. You love coming up with creative, non-traditional marketing campaigns, testing and iterating to identify low cost acquisition tactics as well as re-engaging dormant users
- You're an awesome project manager, you're highly organised and you know how to manage and motivate your internal and external teams, set and achieve quarterly KPIs

Must have:

- Degree qualified with 5+ years of quantifiable experience in lifecycle, loyalty marketing strategy and implementation (airline, retail, subscription, insurance or financial services or Big B2C Brand experience is highly favourable)
- Tertiary education in related fields
- Retail, eCommerce and loyalty experience desirable
- Campaign management experience including brief writing, creative evaluation, targeting and segmentation, AB testing, production and measurement

What's in it for you?

- Opportunity to join a best in class brand, high-performing and above all a great team of humans
- Fantastic role within an established, cooperative, highly-regarded brand where they genuinely put people first and where this role will take your career to the next level
- A few more perks like flexibility, training and events.

How to ApplyClick the APPLY button.

📌 Marketing Manager - Loyalty (Sydney)
🏢 Sharp u0026 Carter Sales and Marketing
📍 Sydney