02 Aug
|
Abano Healthcare
|
Brisbane City
02 Aug
Abano Healthcare
Brisbane City
- Site Location: Queensland Support Office - Ops
Company Description
Abano Healthcare is Australasia's largest dental support organization (DSO), dedicated to providing exceptional dental care to patients across Australia and New Zealand. We are a team of passionate professionals committed to supporting our network of over 250 dental practices and 700+ clinicians, empowering them to deliver the highest quality oral healthcare services.
Abano Healthcare, we're looking for an experienced Performance Marketing Manager to lead our paid media strategy across our trusted brands -Maven Dental, 1300SMILES and Lumino.
This is a hands-on role where you'll own paid search, paid social and performance marketing initiatives, driving patient acquisition, increasing treatment bookings and delivering measurable commercial results. You'll play a key role in building our in-house paid social capability while continually optimising campaigns, customer journeys and conversion performance.
What you'll be doing
- Develop and execute paid media strategies across Google Ads, Meta and other performance channels.
- Plan, launch and optimise campaigns to drive patient acquisition and treatment demand.
- Analyse campaign performance, optimise budgets and improve ROI, CPA and conversion rates.
- Lead creative testing, audience strategy and landing page optimisation.
- Partner with Digital, Analytics, CRM, SEO and Operations teams to deliver integrated campaigns.
- Support local practice marketing initiatives across Australia and Recent Zealand.
- Deliver regular reporting and insights to drive continuous improvement.
Qualifications
Knowledge & Experience
- 5+ years experience in performance marketing, growth marketing or digital acquisition.
- Proven experience managing paid media across Googl
📌 Performance Marketing Manager (Brisbane City)
🏢 Abano Healthcare
📍 Brisbane City