Hi! We’re Go-To, and we’ve been looking for you.

A Little Bit About Us

We love skincare and think we’re pretty good at making it. Our specialty is uncomplicated skincare that your skin is going to love.

About The Role

We're looking for an organised and proactive PR Coordinator to join our marketing team. Reporting to the PR & Partnerships Manager, you'll support the execution of Go-To's PR, influencer and partnerships strategy. You'll help coordinate our influencer gifting and product seeding program, assist with creator campaigns and media relations, and support the delivery of product launches, partnerships, events and brand activations. This is a hands‑on coordination role, perfect for someone with 1–2 years' experience who's ready to build their career in PR and influencer marketing. You'll work closely with internal teams, creators, media and external partners to keep campaigns running smoothly, while also bringing fresh ideas, researching new opportunities and contributing insights that help strengthen Go-To's brand.





What You’ll Be Responsible For

- Coordinate Go-To's influencer gifting and product seeding program, including creator outreach, mail‑outs, tracking and reporting.
- Support the delivery of influencer campaigns by coordinating briefs, contracts, timelines, content approvals and campaign reporting.
- Assist with media relations by supporting pitching, coordinating product send‑outs, responding to enquiries and maintaining media lists.
- Help coordinate product launches, events, partnerships and brand activations, ensuring timelines, logistics and assets are delivered on schedule.
- Research current creators, media opportunities and industry trends, sharing recommendations and insights with the wider marketing team.
- Maintain accurate campaign reporting, influencer databases, budgets, invoices and PR documentation.
- Work collaboratively across Brand, C

📌 PR Coordinator (City of Sydney)
🏢 Go-To Skincare
📍 City of Sydney