GTI is an award-winning independent marketing and PR agency, specialising in travel and tourism. We are a BCorp with a dream client list of international destinations, hotels, and airlines. This is an exciting role for a PR Account Manager with at least three years’ experience in PR, driving coverage in the Australian (and bonus points if New Zealand!) media landscape.

Responsible for spearheading day-to-day client activity to achieve results and develop strong media relationships, you’ll have the opportunity to represent a broad range of tourism clients, including Las Vegas’ tourism and convention board, Hurtigruten, Japan National Tourism Organisation, Destination Byron and LATAM Airlines, as well as a range of project clients. The ideal candidate will be organised, self-motivated, and excited to hit the ground running on a range of clients. We’re looking for someone who can spot and pitch opportunities for clients, craft a compelling story and manage a busy program of FAMs, events and activations.

Key Responsibilities: Curate and manage client activity calendars, including editorial opportunities, proactive pitching and more. Provide daily advice to clients and host and lead client calls and meetings.

Ongoing media outreach through in-person, email and over-the-phone pitching.

Ideate, implement and host creative events, from smaller lunches to cocktail events.

Ideate, plan, coordinate and host (if required) media and influencer famils. Build and maintain professional relationships with key media and clients.

Create weekly and monthly client and campaign reports (including clipping/saving coverage) as required.





Work closely with management on budgeting across the agency and clients. Write and edit media materials, pitches and other content to secure exceptional coverage results across traditional and new media platforms.

Agency responsibilities: Identify ways to achieve team efficiency and positively contributing to team culture.

Support GTI to meet the company’s purpose and mission by contributing to initiatives as outlined in GTI’s sustainability action plan. Contribute to PR strategies for clients and business development opportunities.

Be a fantastic ambassador for GTI, striving to deliver exceptional client service. Be innovative, incredibly organised and a great team player, sharing knowledge within the sales and marketing team and working collaboratively with public relations colleagues.

Fulfil personal and team timekeeping requirements that are part of agency life and be comfortable with account management including KPI setting and reporting etc. Skills, knowledge & experience The individual would ideally have:

Experience working within a PR agency setting, across multiple clients

Relevant tertiary qualification in Marketing/Communications/PR Strong relationships with media and a successful track record of delivering PR results





Great communication and interpersonal skills and the ability to work well within a collaborative team A finger on the pulse when it comes to both traditional and social media trends In-depth consumer PR experience – bonus points if you’ve got travel PR experience too!

An interest in travel and global cultures Excellent knowledge of media, digital publishers and the influencer landscape A high-level of attention to detail; typos won’t get past you

Strong organisational skills to manage multiple client priorities, deadlines and team performance

Effectively manage up and down to meet client deliverables Understanding of key PR tools – media monitoring, Canva and developing scope of works What else is important?

We will be looking for someone to fit our team culture, which is vibrant, fun, positive, and client-service orientated – we love the fast-paced nature of our industry and flexing our style to suit the project brief, always nurturing our client and industry relationships! Be qualified, warm, friendly, and passionate about doing a brilliant job for the agency and your clients. The opportunity to travel internationally and domestically should excite you and be possible for you. Culture

GTI is an independently owned mid-size agency. We nurture CREATIVITY and embrace change. We CARE about the planet and people. We DELIVER what we promise. We value EXPERTISE and continuous learning. We COLLABORATE with our team, partners, clients and industry. We engage with AUTHENTICITY.

Salary range: $75 - $85K plus super, commensurate with experience.

📌 PR Account Manager (Sydney)
🏢 GTI
📍 Sydney