About the Role Step into a pivotal leadership role with a global leader in material handling and take ownership of driving growth in a changing market.
Crown
Equipment is seeking a driven and hands‑on Sales Manager to lead our Newcastle and Canberra based teams and expand our customer base beyond an established but evolving market. This is not a “steady state” leadership role, it’s an opportunity for a commercially minded leader who thrives on winning new business, developing people, and creating momentum in competitive environments. You’ll lead a team of five Account Managers with varying levels of experience, helping them lift capability, increase activity, and capture new opportunities across equipment sales, leasing, and rentals.
What you’ll do - Lead, coach and develop a team of Account Managers to increase capability and performance - Drive new business growth by expanding beyond existing accounts into untapped markets - Partner with your team in the field, supporting key customer opportunities and major deals - Build strong customer relationships while positioning Crown as a premium solution in a competitive landscape - Implement practical sales strategies to increase pipeline, conversion and market share - Monitor performance,
manage forecasts and deliver on sales and profitability targets - Contribute to the broader NSW & ACT leadership team and strategic direction What we’re looking for - A hands‑on sales leader or senior B2B salesperson ready to step into leadership - Proven ability to win new business (hunter mindset) in competitive or price‑sensitive markets - Experience in capital equipment, industrial, construction, transport, or similar sectors (preferred) - Strong coaching ability — able to lift performance across a mixed‑experience team - Resilient, commercially sharp, and motivated by achieving and exceeding targets - Comfortable with a performance‑based reward structure tied to results Why This Role?
- Opportunity to step up into leadership or take ownership of a team ready for growth - High level of autonomy to shape strategy and influence results - Join a well‑established brand with strong market reputation and support - Be part of a business where performance is recognised and rewarded Additional Benefits - Access to discounts and cashback across 400+ retailers - Health and wellbeing support platform - Corporate private health rates - Employee Assistance Program - Inclusive and supportive working environment The Company Crown Equipment is a global leader in materials handling, with over 50 years of success in Australia. Known for quality products and service excellence, we are backed by solid technical support, a respected brand, and long‑standing customer relationships.