Hiring for Senior Campaign Developer / Marketing Analytics & Customer Insights Specialist

About Us : Renaissance Info Systems is a technology and digital recruitment agency, connecting contract and permanent professionals with clients across Asia-Pacific.

We aim to differentiate ourselves through our level of responsiveness, and our understanding that comes from being an IT recruitment agency from the IT Industry. Our recruiters balance sophisticated and simple inter-personal techniques to assure a robust candidate network.

Know More: http://www.reninfo.com.au

Role/Title: Senior Campaign Developer / Marketing Analytics & Customer Insights Specialist - 10- 15 Years

Mode of Hiring: Permanent

Location: Melbourne- Cheltenham

:

We are seeking an experienced Senior Campaign Developer / Marketing Analytics & Customer Insights Specialist with over 15 years of experience to join our team in Cheltenham, Victoria. The ideal candidate will be responsible for designing, developing, executing, and optimizing multi channel marketing campaigns while leveraging customer data to generate actionable insights and drive business outcomes.

Responsibilities

- Campaign Development & Execution: Design, build, test, and deploy multi channel marketing campaigns across email, direct mail, digital, social, telephony, and mobile channels. Develop customer journeys, segmentation strategies, and personalized customer communications. Manage end to end campaign delivery using campaign management platforms such as Unica Campaign and UMO. Perform campaign quality assurance, troubleshooting, and change implementation.
- Data Analytics & Insights: Analyze large customer datasets to identify trends, opportunities, risks, and growth initiatives. Conduct customer segmentation, targeting, profiling, and behavioral analysis. Develop analytical discoveries and recommendations to support business decision making. Measure campaign performance and provide actionable insights to stakeholders.
- Reporting & Visualization: Create dashboards,



scorecards, and management reports using Tableau, Power BI, Qlik Sense, and Adobe Analytics. Monitor key business and campaign KPIs. Present findings and recommendations to leadership and business stakeholders.
- Database Marketing & SQL Development: Extract, transform, and analyze data using SQL based platforms including Teradata, Netezza, SQL Server, and Starburst. Validate campaign audiences and ensure data accuracy. Support customer data management and marketing database initiatives.
- Stakeholder Management: Collaborate with Marketing, Digital, Product, Analytics, Operations, and Technology teams. Translate business requirements into campaign and analytics solutions. Provide technical consultation and recommendations to business stakeholders.
- Agile Delivery & Leadership: Facilitate Agile ceremonies including sprint planning, stand ups, retrospectives, and quarterly planning. Track delivery progress and manage campaign governance activities. Mentor team members and conduct peer reviews of campaign designs and deliverables. Provide leadership support and team coordination when required.

Mandatory Skills:

- Campaign Management (Unica Campaign, UMO, Acoustic/Silverpop)
- Advanced SQL (Teradata, Netezza, SQL Server, Starburst)
- Customer Analytics & Segmentation
- Tableau, Power BI, Qlik Sense
- Adobe Analytics
- Marketing Automation & Personalization
- Data Visualization & Reporting
- Agile / Scrum Methodologies
- Stakeholder Engagement & Communication

Preferred Skills:

- Experience in Banking & Financial Services
- Insurance
- Superannuation
- Telecommunications
- Retail & Customer Focused Organizations

Qualifications: Bachelor's degree in Marketing, Business, Data Science, or a related field. A Master's degree or relevant certifications in Marketing Analytics or Data Science is preferred.

Note: No Visa Sponsorship

Interested candidate please share your resume ASAP.

Thanks and Regards,

Nidhi Anand

Recruitment Consultant

Renaissance InfoSystem

C: (phone hidden)

E: [email protected]

W: http://www.reninfo.com.au

📌 Senior Campaign Developer / Marketing Analytics & Customer Insights Specialist (Melbourne)
🏢 Renaissance InfoSystems
📍 Melbourne