About BYD BYD is a high-tech company devoted to technological innovations for a better life. BYD is dedicated to providing zero-emission energy solutions. As a leading battery-electric zero-emission vehicle (ZEV) manufacturer, BYD has created a broad range of battery‑electric, hybrid‑electric, and internal combustion (IC) passenger vehicles.

Developing electric vehicles that are intelligent and connected, BYD is inaugurating a new age of automotive innovation featuring a sleek design and an innovative user experience.

About the Role Based in BYD’s Mulgrave office and reporting to the Product Planning Manager, this role requires a deep understanding of both the global and Australian automotive industries, strong analytical capabilities, knowledge of emerging vehicle technologies, and the ability to collaborate effectively across multiple departments.

Key responsibilities 1.

Market

Research and Analysis - Conduct comprehensive market research to identify emerging trends, customer preferences, and competitive landscape.

- Analyse data to derive actionable insights and recommend product strategies. 2.

Product Strategy

Development - Develop and implement product plans that align with the company’s overall strategy and market demands.

- Define product positioning, target markets, competitive advantages and key step‑up performance vehicle attributes.
- Collaborate with engineering, design, and marketing teams to ensure product plans are feasible and aligned with company goals. 3.

Product Lifecycle





Management - Oversee the entire product lifecycle from concept to launch, ensuring timely delivery and adherence to quality standards.

- Monitor product performance and make necessary adjustments based on market feedback and sales data, such as managing Special Edition models, facelift and next generation.
- Develop pricing strategies to support the positioning of these products to balance profit, sales volume targets and brand development. 4.

Product

Training & Education - Create and deliver presentations and facilitate learning experiences for intracompany departments to highlight key vehicle attributes.

- Support this business with detailed product queries. 5.

Stakeholder

Engagement - Engage with distributors and dealers to gather feedback and ensure customer satisfaction and great user experiences.

- Build consensus with stakeholders to align product plans with wider business objectives.

Key requirements - Minimum 5 years’ experience in Product Planning, Product Management, or a related role within the automotive industry.

- Strong understanding of the Australasian automotive market, including industry trends, consumer preferences, emerging technologies, and competitor landscape.
- Excellent analytical, strategic thinking, and problem‑solving skills.
- Solid communication, presentation, and stakeholder management capabilities.
- Excellent negotiation skills.
- Australian Citizenship, Permanent Residency, or unrestricted working rights in Australia.

📌 Senior Product Planning Specialist Passenger Vehicle · Mulgrave (Australia)
🏢 BYD Australia
📍 Australia