This role exists to ensure SafetyCulture's Salesforce platform is expertly administered and closely aligned with the needs of our Go-to-Market (GTM) teams. As part of a broader Salesforce practice at SafetyCulture, the Salesforce Administrator owns a clear scope of GTM-facing platform work, while independently leading cross-functional projects to scope, build, and deliver system enhancements that improve how our sales and Customer Success teams operate.

- Own the GTM-facing scope of Salesforce administration — including fields, page layouts, record types, custom objects, flows, validation rules, and process automation — working alongside other Salesforce specialists in the organisation to keep the platform reliable and scalable.
- Work independently with GTM stakeholders to gather requirements, define scope, and lead cross-functional system change projects from requirements through testing, rollout, and adoption.
- Evaluate where AI can enhance Salesforce workflows and processes, and implement AI-assisted solutions where they add measurable value.
- Provide technical support to Salesforce users, resolving issues and addressing enhancement requests clearly and promptly.
- Develop and maintain process documentation, training materials, and best-practice guides to build platform capability across the GTM team.
- Support integration and data flow between Salesforce and adjacent GTM tools such as Gainsight and Gong to ensure systems work together effectively.

Technical skills
- Deep hands-on Salesforce administration capability — custom fields and objects, page layouts, flows,



validation rules, process automation, permissions, roles, reports, and dashboards.
- Proven ability to translate business requirements into Salesforce configurations and automations, working independently without close technical supervision.
- Solid understanding of the Lead-to-Revenue process in Salesforce, including opportunity management and subscription lifecycle.
- Experience scoping and managing cross-functional system change projects, including requirements definition, stakeholder alignment, testing, and adoption.
- Salesforce certifications (Administrator and App Builder preferred) — active Trailhead engagement welcomed.
- Familiarity with adjacent GTM tools such as Gainsight or Gong, and how they connect with Salesforce.

Behavioural skills
- Works independently with stakeholders across functions — comfortable owning a requirements conversation without close management.
- Breaks ambiguous business problems into clear technical scope and moves forward without waiting for a perfect brief.
- Solutions-oriented: brings options, not just problems, and follows through to delivery.




- Communicates technical concepts clear to non-technical audiences and writes documentation that teams actually use.
- Detail-oriented without losing sight of the outcome — knows when precision matters and when to keep moving.

AI skills
- Uses AI tools actively to develop and refine Salesforce flows, workflows, and automations more efficiently.
- Applies AI to diagnose and resolve platform issues faster.
- Evaluates whether AI could enhance existing Salesforce workflows or processes and can build or recommend AI-assisted solutions where appropriate.
- Stays across AI developments relevant to GTM systems and how they might apply to SafetyCulture's tech stack.

- Equity with high growth potential, and a competitive salary
- Versatile working arrangements, we encourage you to create the best work blend while working from your home and the local SafetyCulture office
- Access to professional and personal training and development opportunities
- Hackathons, Workshops, Lunch & Learns
- We encourage involvement in the community, open source work, attending talks and events, and experimenting with new technologies
- In-house Culinary Crew serving up daily breakfast, lunch and snacks
- Barista coffee machine, craft beer on tap, boutique wines and a range of non-alcoholic beverages
- Wellbeing initiatives such as subsidised fitness programs, EAP services and generous parental leave policy
- Quarterly celebrations and team events, including our Shiplt global offsite
- On-site gym, table tennis, board games, books library, and pet-friendly offices

📌 Senior Salesforce Administrator (Sydney)
🏢 Safetyculture 2
📍 Sydney