We are looking for a senior retention skilled to improve repeat purchase rates, reduce subscription churn, and increase customer lifetime value for a growing direct-to-consumer meal delivery business.

This is not an email marketing or Klaviyo execution role. Email and SMS may support the strategy, but the main responsibility is to diagnose retention problems and lead measurable initiatives across the full customer lifecycle.

Key Responsibilities

- Own repeat purchase, subscription retention, churn, and customer lifetime value performance
- Analyze customer, order, subscription, cancellation, and cohort data
- Identify why customers do not reorder or cancel their subscriptions
- Build and prioritize a retention roadmap based on commercial impact
- Improve subscription mechanics, including pause, skip, save offers, cancellation journeys, failed-payment recovery, and reactivation
- Develop behavioral customer segments based on purchasing patterns, churn risk, preferences, and customer value
- Design loyalty, referral, bundling, and retention offer strategies
- Identify customer experience, product, delivery, pricing, or support issues affecting retention
- Coordinate retention initiatives across customer support, operations, product, technology, acquisition, and marketing
- Measure results through repeat purchase, churn, retention, and CLTV metrics

Requirements
- Demonstrated experience owning retention outcomes for a subscription or repeat-purchase e-commerce business
- Proven improvement in repeat purchase rate, churn, subscription retention, or CLTV
- Experience executing retention initiatives beyond email and SMS




- Strong cohort analysis and customer segmentation skills
- Hands-on experience improving subscription journeys or mechanics
- Ability to work cross-functionally with support, operations, product, and marketing teams
- Strong commercial judgment and ability to prioritize initiatives based on expected impact
- Clear communication and reporting skills

Experience in meal delivery, food, grocery, supplements, wellness, or consumer packaged goods is highly preferred. Experience with Klaviyo, Shopify, or other CRM platforms is helpful but is not the main qualification.

This Role Is Not Suitable For

- Candidates whose experience is mainly building email flows or campaigns
- Email designers, copywriters, or newsletter managers
- Applicants whose primary proof is email-attributed revenue, open rates, or click rates
- Candidates who have not directly owned retention, churn, repeat purchase, or CLTV outcomes

Application Questions Please include answers to the following:
- What repeat purchase, churn, retention, or CLTV metric have you personally improved? Include the starting point, final result, actions taken, and timeframe.
- Describe one retention initiative you executed outside email or SMS.
- Describe one subscription mechanic you built or improved.
- Describe one cohort or behavioral segmentation analysis you performed and the action that followed.
- What percentage of your recent work focused on email/SMS execution versus broader retention strategy and cross-functional work?

Pay: $53,000.00 – $85,000.00 per year

Work Location: In person

📌 Senior Subscription Retention Lead (Botany)
🏢 ALIFEPLUS
📍 Botany