About Lamington Lamington is for ambitious brands. We are an independent digital marketing consultancy that does things differently. We don’t have the heavy capital infrastructure or the layers of bureaucracy found in traditional agencies. We stay lean, nimble, and agile, allowing us to be incredibly responsive to our clients' needs.

Our model is simple: we pair the best talent in the industry with a "Low-Volume, High-Impact" approach. We act as a true extension of our clients’ internal teams, providing a transparent and highly accountable partnership that prioritises growth over "billable hours" and jargon.

Our DNA Performance First: We do performance marketing, and we do it incredibly well. We are judged on results, not slide decks.

Outcome

Focused :Not activity led. Cross–channel attribution means investment is judged by impact, not effort.. AI-Led, Human Driven: We embrace the future. We utilise AI to automate the mundane and the manual, freeing up our experts to provide the high-level strategy, consultancy, and oversight that only humans can deliver.

Nimble & Agile: Our low-overhead structure means we move faster than the competition. We pivot when the market shifts and scale our efforts where they actually move the needle. Top-Tier Talent: We don’t hire "account managers." We hire strategists—senior experts who want to lean in, take ownership, and build something meaningful.

The Opportunity

We are looking for a foundational leader to own the SEO function and shape the future of organic search (and GEO) at Lamington. This role is ideal for a senior strategist currently in a large agency or corporate environment who is looking to step into a "builder" role. You will apply enterprise-level rigor to mid-market clients, untangling complex technical debt on marketplaces and scaling e-commerce brands with agility.

What You’ll Do Strategic Growth: Own end-to-end SEO and GEO strategy for complex clients (including marketplaces,



high-SKU e-commerce sites and lead gen).

Technical Mastery: Solve the hard stuff—technical debt, crawl bloat, and indexing issues—that mid-market sites often struggle with.

AI Orchestration: Lead the charge on using tools like Claude/ LLMs and GSC’s new capabilities to automate manual SEO tasks, ensuring our delivery is high-margin and strategically focused. Master the AI features within the existing suite of SEO tools to deliver efficiency and value for clients, and to maximise the use of these tools.

Authoritative Authority: Oversee the process for acquiring high-quality, authoritative backlinks and optimising on-page content for both humans and generative engines.

Commercial Oversight: Act as a mature consultant to our clients, advising on where to invest, what to inhouse for efficiency, and how to scale their organic footprint. What You’ll Bring 5+ Years of SEO Experience: You’ve been in the trenches and know what it takes to win on complex, large-scale sites.

High Technical IQ: You can talk to developers, navigate complex CMS platforms, and untangle tech debt. Start-up Spirit: You are mature, proactive, and "lean in." You want to help us grow the business, not just manage a task list.

AI Savvy: You understand the shift in the search landscape and are excited to pioneer new AI-assisted workflows.

The Lamington Reward Generous

Salary + Growth Bonuses: Compensation linked to account and company performance. 100% Remote / Hybrid: Work from anywhere in Australia. We value impact over office hours.

Investment in You: We fund upskilling, from global conferences to high-level mentoring and courses.

Fuel your side hustle: We’re a team of hobbyists and creators who believe in working to live, we provide dedicated perks and encouragement to help you pursue your passions outside the office. Equal opportunity

Lamington is an equal chance employer. We value diversity and encourage applications from people of all backgrounds and experiences — even if you don’t meet every requirement listed.

📌 SEO Lead (Sydney)
🏢 Lamington Digital
📍 Sydney