Herd MSL represents one of Australia's largest and most-awarded agency groups, and part of Publicis Groupe ANZ and global PR network MSL. With more than 25 years in market, we've delivered award-winning work across PR, social and influencer – including a Finalist for B&T; Creator Agency of the Year.

Our social and content offering has been growing significantly as we partner with brands who want to be in it, not around it - showing up in culture, creating noise and staying relevant. We move fast, keeping pace with trends, launches and moments as they happen.

Role Overview:

We're on the lookout for a mid-level Content Creator who lives and breathes social, knows what's landing in culture, and loves getting hands‑on to bring ideas to life.

This is a role for a true maker — someone who can take an idea from concept through to shoot, edit and final delivery, creating high-impact, platform-native content across TikTok, Meta, YouTube and beyond. You'll sit within our growing Social & Content team, collaborating closely with strategists,



influencer specialists, and account teams to deliver work that's both creatively robust and culturally relevant.

Day to day, you'll be balancing always‑on content with reactive, trend-led moments, working across multiple brands and briefs where no two days look the same. You'll have the opportunity to help shape how brands show up in culture — not just reacting to trends, but contributing to them.

If you're curious, proactive, and ready to roll up your sleeves, and excited to jump on the tools and elevate the craft — this could be the one.

Day to day in this role, you’ll:

- Own content creation end-to-end — from ideation and planning through to shooting, editing and delivery
- Create high-quality, platform-native social content across TikTok, Meta, YouTube and emerging channels
- Review content calendars, performance and trends daily to id

📌 Social Media Content Creator (City of Sydney)
🏢 Herd MSL
📍 City of Sydney