We’re not looking for someone who’s planning to try AI one day. We’re hiring someone who already uses it to build smarter campaigns, find optimisation opportunities faster, and turn data into decisions without spending hours in a spreadsheet — and who wants to keep pushing that edge in a high‑impact global marketing role.

This is a performance marketing role sitting at the intersection of paid media, conversion rate optimisation, and marketing operations. You’ll own global campaign execution across paid channel search, video, social, display, and email — working directly with the VP of Growth Marketing to drive new customer acquisition and eCommerce revenue. AI is how you’ll do more of the work that matters, faster.

How AI Changes This Role

You don’t just run campaigns. You engineer growth.

Campaign copy and creative: from brief to variations, fast

Use AI to generate and iterate ad copy, headlines, and landing page content across channels — so you’re testing more variations with less manual effort and finding winning messages faster.

Performance analysis: insight without the hours

AI synthesises campaign data across Google Ads, Meta, LinkedIn, TikTok, and email into clear performance narratives — so you’re walking into stakeholder conversations with recommendations, not just reports.

A/B testing and CRO: smarter hypotheses, faster iteration

AI helps you generate test hypotheses, analyse multivariate results, and draft landing page variants — so your experimentation roadmap is always full and your learnings compound faster.

What You’ll Do Own Global Campaign Execution

- Plan and execute integrated paid media campaigns across search, display, video, social, and email — with AI accelerating copy, targeting, and reporting at every stage
- Define campaign KPIs, build reporting frameworks, and deliver clear performance recommendations to improve ROI.




- Collaborate with agency partners to ensure goals and targets are met across all paid media channels.

Drive conversion and growth

- Plan and execute multivariate A/B tests on landing pages to improve conversion rates and campaign ROI.
- Support the Growth team with targeting, awareness, and activation initiatives to drive product‑led growth.
- Manage and optimise the company website in collaboration with the content team — keeping it current and performing for search.

Own the marketing operations layer

- Support HubSpot and Salesforce initiatives, including nurture campaigns, segmentation, lead management, and data integrity.
- Work with GTM operations on CDP, tagging and ensuring that the in‑platform audiences are up to date.
- Manage social media channels — LinkedIn, Facebook, and Instagram — in collaboration with the content team to grow engagement and followers.
- Share what’s working — your AI workflows, your test learnings, your optimisation wins.

What we’re looking for Experience and skills

Proven experience in performance or digital marketing, either in‑house or agency‑side. Strong hands‑on knowledge of Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager. Experience with marketing automation and CRM tools — ideally HubSpot and Salesforce. Solid understanding of SEO, CMS (Sanity.io), and website management principles. Robust analytical skills with experience in Google Analytics, SEMrush, and Power BI.

AI Fluency

- You use LLMs (ChatGPT, Claude, Gemini) daily — for copy, analysis, briefing, and reporting.




- You prompt for real output: ad variations, performance summaries, SEO briefs, test hypotheses.
- You know where AI accelerates your output — and where your strategic instincts and platform expertise still win.
- You share what works and you’re always looking for what’s next.

Mindset

- Data‑driven and commercially focused — you think in revenue and pipeline, not just clicks.
- Experimentally minded — you treat every campaign as a learning opportunity.
- AI‑curious by default — always looking for a faster, smarter way to optimise.
- Strong collaborator across marketing, sales, and agency partners
- Fast learner who shares the wins (and the lessons)

Success in this role looks like

- Acquisition → paid and organic channels consistently driving new customer pipeline.
- Conversion → landing pages and campaigns improving in performance through continuous testing.
- Efficiency → more campaign output and faster iteration with AI embedded in your workflow.
- Insight → clear, data‑backed performance stories that shape strategy.

What’s in it for you?

- Maxwell Leadership Program, book budget, and time to learn and grow.
- Real AI development — tools, training, and the space to build workflows that actually change how you work.
- State‑of‑the‑art offices with barista coffee, gym, beer on tap, unlimited snacks, pool table, and swings.
- Subsidised health insurance and generous paid leave (parental, birthday, community, anniversary)
- Flexible hybrid model: 3 days in office & 2 days remote.
- Competitive compensation and employee benefits.

At Ansarada, belonging means embracing and valuing everyone’s unique strengths, experiences, backgrounds, and perspectives. We are committed to fostering a workplace where everyone feels respected, celebrated, and empowered to be their true selves.

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📌 Performance Marketing Specialist (City of Sydney)
🏢 Ansarada
📍 City of Sydney