Created by workers, for workers, CBUS Super is one of Australia's most successful Superannuation funds. For over four decades we've proudly represented those who help shape Australia, hard-working individuals who deserve to make the most of their retirement, no matter the industry. As an award-winning fund we've been recognised for the benefits provided to our members and our cutting-edge investment approach. All while staying committed to our member first ethos as a proud Industry Fund.

About the role

As a Senior Lifecycle Marketing Specialist, you will play a key role in designing and delivering data-driven, personalised marketing campaigns that enhance member engagement, retention and growth across the full lifecycle journey. From onboarding through to retirement, you will help shape impactful communications that deepen member relationships and drive measurable outcomes.

Working within the Lifecycle and Marketing Automation team, you will collaborate closely with Brand, Marketing Strategy, Data & Insights, Digital Experience and Product teams to develop and optimise omnichannel campaign strategies. This role is critical in ensuring a member-first, data-led approach that continually improves campaign performance and delivers meaningful value for both members and CBUS.

Key Accountabilities

- Plan and deliver lifecycle marketing campaigns across key member journeys, from onboarding to retirement
- Design and optimise omnichannel campaigns across CRM platforms including email, SMS, digital and direct channels
- Partner with data teams to define segmentation, triggers, and performance metrics




- Analyse campaign performance and implement continuous test-and-learn optimisation
- Collaborate with internal stakeholders and external partners to deliver seamless member experiences

What will you bring?

- Proven experience in lifecycle or retention marketing with a strong data-driven mindset
- Demonstrated capability delivering automated marketing campaigns across multiple platforms (e.g. Adobe, Salesforce, Braze)
- Strong understanding of customer journey design, segmentation and personalisation
- Excellent stakeholder engagement and communication skills
- Highly organised with the ability to manage multiple priorities and deadlines

Belong at CBUS

We value difference, and embrace people with diverse backgrounds, experiences, gender identities, abilities and thinking styles. We believe that, with diversity of perspectives and experiences, you get better teams and outcomes. We're looking for people of all genders, races, nationalities, orientations and of all abilities to join us.

We're keen to hear from you

If you've read through the requirements of this role and you feel like you haven't fully met the criteria, we would still encourage you to apply. We're aware of accessibility barriers when it comes to applying for a job and we want to help. If you require assistance with your application, please contact our Talent Acquisition Team via

Like to know more about working with CBUS? Listen to some of our videos with members of the CBUS team on our website, cbussuper.com.au/careers

Applications Close: 31st July 2026

This is a permanent full-time position based in Melbourne.

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📌 Sr. Lifecycle Marketing Specialist (Melbourne)
🏢 Cbus Super Fund
📍 Melbourne