Key Account Manager – Alternative Channels

Key Account Manager – Alternative Channels
Sydney, NSW | Full Time

At Vitaco, we empower healthier lives through market‑leading brands including Musashi, Nutra‑Life, Healtheries and Athena. As one of Australasia's leading health and wellness businesses, we are investing in the next phase of growth across Australia, and Alternative Channels is a key strategic priority.

We are looking for an experienced Key Account Manager or a high‑performing National Account Executive ready to take the next step in their career. This role is more than traditional account management—it offers ownership of a strategically important, rapidly growing customer portfolio, shape channel strategy, influence commercial outcomes and make a meaningful impact within a high‑performing FMCG organisation.

Reporting to the National Business Manager – Woolworths & Alternative Channels, you will lead customers including Costco, Aldi, Kmart, Big W and other emerging retail partners, driving sustainable growth across some of Australia's most diverse retail models.

Working closely with Category, Marketing, Finance, Supply Chain and Customer Service teams, you will develop customer growth strategies, lead Joint Business Planning and deliver sustainable sales, profit and market share growth.

Key responsibilities include:

- Managing and growing Alternative Channel customers including Costco, Aldi, Kmart, Big W and emerging retail partners
- Developing and executing Joint Business Plans
- Delivering sales, profit and market share objectives
- Managing forecasting, pricing, promotional investment and trade spend
- Identifying ranging, distribution and innovation opportunities
- Building compelling customer sell stories and commercial proposals
- Leading range reviews, customer negotiations and annual planning processes
- Partnering cross‑functionally to successfully execute customer plans

Why This Role Is Different

- Own a strategically important, high‑growth portfolio




- Take ownership and accountability for customer performance and commercial outcomes
- Build channel strategies across Club, EDLP, General Merchandise and emerging retail formats
- Work with senior commercial leaders and gain significant exposure across the business
- Influence ranging, pricing, promotions, innovation and long‑term business planning
- Play a key role in shaping the future of Vitaco's Alternative Channels business

What You'll Bring

We are looking for a commercially ambitious and highly autonomous FMCG professional who enjoys balancing strategic thinking with executional excellence.

You will bring:

- FMCG sales, account management or national account experience
- Strong commercial acumen across trade investment, pricing, forecasting and profitability
- Experience managing customer relationships and delivering growth outcomes
- A passion for negotiation, customer influence and commercial problem‑solving
- Strong analytical capability and confidence using customer and market data
- A proactive mindset, strong ownership mentality and a genuine desire to make an impact

Highly regarded

- Experience managing Alternative Channels, Grocery, Costco, Aldi, Kmart, Big W or similar retail customers
- Experience using Circana, Nielsen, Aztec or similar market data platforms
- Tertiary qualifications in Business, Commerce, Marketing or a related discipline

Why Join Vitaco?

At Vitaco, We Care. We Act. We Succeed. As a HRD 5‑Star Employer of Choice, we offer more than a job—we provide the opportunity to join a growing business where your contribution is recognised, your ideas are valued and you will work alongside passionate people committed to delivering great results.

Whether you want to broaden your commercial experience, strengthen your customer partnerships or contribute to the continued growth of a dynamic FMCG business, you will find the chance to make a genuine impact at Vitaco.

Ready to Make an Impact?

If you're a commercially driven Key Account Manager who enjoys building customer relationships, identifying growth opportunities and delivering results, we would love to hear from you.

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📌 Key Account Manager – Alternative Channels (Canberra)
🏢 Vitaco
📍 Canberra