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Senior Marketing Automation Solution Architect

Who we are

Cloudwerx is a modern Salesforce and Snowflake consultancy founded in 2018 to do things differently. We design and deliver clever, scalable, and human-centred solutions that create real impact for our clients across industries including public sector, education, health, financial services, utilities, and more.

From enterprise architecture and cross-cloud customer experience to data modernisation, integration uplift, and AI-enabled marketing transformation - we bring deep domain expertise and consulting clarity to every engagement.

The Team

You’ll join our Marketing Automation practice, working closely with the Head of Marketing Automation, Salesforce Architects, Data & Integration specialists, Project Managers, and Cloudwerx Labs.

This team shapes next-generation customer experience solutions, enabling real-time engagement, intelligent personalisation, and unified customer data strategies.

As a Senior Marketing Automation Solution Architect, you will be the technical authority guiding the design and delivery of sophisticated, multi-cloud marketing programs.

The Role

We’re hiring a Senior Marketing Automation Solution Architect to lead the architecture, design, and delivery of complex Salesforce Marketing Cloud programs - spanning Marketing Cloud Engagement, Marketing Cloud Account Engagement (Pardot), Marketing Cloud Next (Advanced Edition), and cross-cloud integrations.

This role blends deep technical architecture, hands-on solution design, client advisory, and technical leadership. You will define future-ready architectures, guide implementation teams, and ensure solutions meet enterprise standards across data, security, governance, and extensibility.

Experience with Salesforce Data Cloud (Customer 360/Data 360) is a strong advantage, as we increasingly architect unified data foundations and identity-driven engagement.

What you’ll do

Solution Architecture & Technical Leadership

- Lead end-to-end architecture for Marketing Cloud programs across Engagement,



Account Engagement (Pardot), and Marketing Cloud Next
- Act as Technical Lead across implementation teams, driving architecture decisions, sequencing, and quality assurance
- Facilitate discovery and architecture workshops with senior stakeholders
- Produce solution designs, technical specifications, integration approaches, and enterprise data models
- Define data strategy between Marketing Cloud, Salesforce Core Clouds, and Data Cloud (Customer 360/Data 360), including identity resolution and unified profile design
- Establish architecture governance, security standards, DevOps patterns, and deployment frameworks
- Design cross-cloud architectures across Sales Cloud, Service Cloud, Experience Cloud, and external platforms
- Architect multi-channel campaign and journey strategies across Email Studio, Journey Builder, Mobile Studio, Automation Studio, and Content Builder
- Design account engagement programs in Pardot and modern orchestration through Marketing Cloud Next
- Review and guide technical execution of AMPscript, SSJS, SQL, APIs, CloudPages, and custom automations
- Ensure best-practice personalisation, segmentation logic, data quality, and governance
- Provide technical oversight for campaign execution, QA, compliance, and performance optimisation
- Architect integrations using APIs, middleware, native connectors, and cross-cloud data flows
- Design scalable Contact Builder data models for single- and multi-business unit environments
- Ensure alignment to Marketing Data Models and extensible schema design
- Lead integration testing, data validation, and defect triage

Stakeholder Engagement & Enablement

- Communicate complex technical concepts to non-technical stakeholders with clarity and confidence




- Advise clients on marketing maturity, personalisation strategies, automation roadmaps, and data-driven growth
- Deliver enablement sessions for technical teams, marketers, and operational stakeholders

What we’re looking for

- 5+ years' experience in Marketing Automation or MarTech, including 3+ years hands-on with Salesforce Marketing Cloud Engagement
- Proven experience as a solution architect or technical lead across multi-cloud Salesforce implementations
- Deep expertise across Marketing Cloud Engagement: Email Studio, Journey Builder, Automation Studio, Content Builder, Mobile Studio, and Contact Builder
- Solid capability in designing advanced segmentation, personalisation, and multi-channel marketing architectures
- Experience integrating Marketing Cloud with Sales & Service Cloud, including limitations and best practices
- Strong communication, documentation, and stakeholder management skills
- Highly organised, self-sufficient, and able to lead cross-functional delivery teams
- Experience gathering requirements and presenting architectural recommendations to senior stakeholders

Nice to have

- Experience with Salesforce Data Cloud (Customer 360/Data 360), identity resolution, data models, and activation use cases
- Experience with Personalisation (Interaction Studio) or Personalisation on Core
- Familiarity with CDP, AI-driven personalisation, predictive modelling, and data-driven growth strategies

What’s in it for you

- Influence and shape next-generation marketing solutions across major enterprises
- Lead technical strategy, innovation, and capability uplift within a growing Marketing Automation practice
- Paid parental leave and enhanced family benefits
- Recognition programs and milestone rewards
- Extra days off: Birthday leave + tenure milestone leave
- Hybrid flexibility across Sydney, Melbourne, Brisbane or Auckland
- A values-driven culture that champions collaboration, curiosity, and delivery excellence

Ready to build clever things with kind people?

Apply now or reach out for a confidential chat.

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📌 Marketing Automation Solution Architect (City of Sydney)
🏢 Cloudwerx
📍 City of Sydney