Role Details

Role type: Full Time. Department: Advancement (University Communications & Marketing). Salary: UoM 8 – $122,736.00 – $132,487 per annum, plus 17% super.

Overview

As a Reporting & Performance Analyst in our Digital Experience & Marketing directorate, you will play a crucial role in optimizing our digital marketing efforts by delivering high‑quality reporting and insights to enhance campaign effectiveness across paid, earned, and owned channels.

Responsibilities

- Develop and implement reporting and optimisation strategies for digital marketing colleagues.
- Create and execute digital performance marketing strategies to optimise experiences across digital products.
- Analyse data from various sources to produce reports and actionable insights that drive decision‑making and improve marketing effectiveness.
- Build and maintain a robust performance measurement framework to ensure high‑quality end‑to‑end reporting across all channels.
- Leverage AI, ML, and data enrichment techniques to enhance analysis and optimise channel performance.

Qualifications and Experience

- Experienced data analyst with a strong background in digital marketing, possessing excellent SQL skills and proficiency in business intelligence tools, with the ability to translate complex data into actionable insights.
- Hold a postgraduate degree in IT, Computer Science, or a related field, or have equivalent industry experience.
- Expert‑level SQL skills and experience with CDP, CRM, CJA,



and AEP tools.
- Solid analytical skills and the ability to design solutions that meet business objectives.
- Proficient in using BI reporting tools such as Power BI or Tableau.
- Experience in the higher education or non‑profit sector is desirable.

Benefits

- Supportive flexible work arrangements.
- Progressive, considerate leave provisions to empower work‑life balance.
- Salary packaging and access to a range of discounted services.
- Health and well‑being services, including a leading Employee Assistance Program.

Equal Opportunity and Inclusive Recruitment

The University of Melbourne is an Equal Opportunity Employer and a child‑safe organisation. We are committed to creating an inclusive and equitable workplace where all individuals feel valued and respected, regardless of gender identity, ethnicity, sexual orientation, disability, age, being a parent or having caring responsibilities. We are dedicated to providing reasonable adjustments for candidates throughout the application and interview stages, including accessible document formats and alternative application methods.

Additional Requirements

This role requires the successful candidate to maintain a valid Working with Children Check, which can be applied for as part of the onboarding process. Visa sponsorship is not available for this position; we require current valid work rights for Australia.

#J-18808-Ljbffr

📌 Search Specialist (Parkville)
🏢 UOM University of Melbourne
📍 Parkville