OSW is Australia's largest solar distributor — approaching AUD 1B in revenue, with a network of more than 19,000 installers. GreenSketch (Platform) is OSW's digital business: a single platform that turns one-off solar transactions into lifetime customer relationships across software (GreenSketch SaaS), rebate processing (GreenDeal), e-commerce, embedded finance (Fintech) and the consumer channel.

Our North Star is engagement, not just units shipped - Monthly Active Platform Participants (MAPP). Today, an installer-facing distribution business and platform exist; the consumer brand and demand engine are net-new and yours to build and scale.

The Role

We are hiring a Vice President to build and lead Marketing & Growth - the engine that generates consumer demand and builds the OSW consumer brand. You own how homeowners discover, choose and stay with us: D2C lead generation (including our AI agent, Emily), brand and content, performance marketing, lifecycle/CRM, and the coordination of marketing across our regional markets. This is a builder's mandate: turn a distributor known to installers into a consumer brand known to homeowners.

Boundary worth noting up front: installer and B2B marketing is run inside the GreenSketch SaaS market teams. Your focus is consumer demand, brand and growth across the whole platform.

What you will own

- Own homeowner acquisition and qualified-lead volume across the platform, including the Emily AI lead-generation agent.
- Build the demand funnel that feeds installers and the consumer checkout, and lift lead-to-sale conversion together with Fintech (monthly-payment offers) and the consumer journey.

Brand & content

- Build the OSW consumer brand from a standing start — positioning, identity and the homeowner narrative.
- Own content and discovery: SEO, and GEO/AEO (generative and answer-engine optimisation) so OSW is the answer when homeowners and AI assistants research solar.

Performance marketing

- Run paid acquisition across channels against transparent CAC,



payback and ROAS targets.
- Test, measure and scale what works; cut what doesn't.

Lifecycle & CRM

- Own the connective CRM and lifecycle program across the homeowner journey — from first enquiry to post-install engagement.

Regional marketing

- Coordinate marketing execution across our markets (AU, EU, UK, LAM): one brand and one playbook, localised — set centrally, delivered in-market.

Team & leadership

- Build and lead the Marketing & Growth team; set the operating rhythm, budget and metrics.
- Partner with the SaaS market teams (B2B), Fintech, GreenDeal and e-commerce so demand converts across the whole platform.

Your first 12 months

- A consumer brand and demand engine live and growing — measured by qualified homeowner leads and contribution to MAPP, built with full backing from OSW's platform, installer network and embedded finance.
- A repeatable performance-marketing model with a CAC and payback you can stand behind.
- A content and GEO/SEO presence that compounds organic discovery.
- A lifecycle program that measurably lifts conversion and repeat engagement.

What you'll bring

- 10+ years in marketing, with 5+ leading a team, ideally spanning both D2C/consumer growth and brand.
- A track record building D2C/consumer growth and brand from the ground up not just running an existing function.
- Strong on data: comfortable owning CAC, LTV, conversion and ROAS, and making budget calls from them.
- Digital-first: SEO/SEM, lifecycle/CRM, and ideally exposure to AI-driven marketing (GEO/AEO, AI agents).

Good to have

- Experience in a platform, marketplace, fintech or high-growth consumer business preferred; solar or energy a plus, not a requirement.
- Comfortable building from scratch and operating across multiple markets.

Why Join

- Build the consumer brand for Australia's largest solar distributor — at platform scale, from the ground up.
- A rare mandate: own the whole consumer growth engine, with AI (Emily), embedded finance and a 19,000-installer network behind you.

#J-18808-Ljbffr

📌 VP, Marketing and Growth (City of Ryde)
🏢 GreenSketch
📍 City of Ryde