Job Description

Through proprietary software and AI, along with a focus on customer delight, Sleek makes the back‑office easy for micro SMEs.

We give Entrepreneurs time back to focus on what they love doing – growing their business and being with customers. With a surging number of Entrepreneurs globally, we are innovating in a highly lucrative space.

We operate across 3 business segments:

- Corporate Secretary: Automating the company incorporation, secretarial, filing, Nominee Director, mailroom and immigration processes via custom online robots and SleekSign. We are the market leaders in Singapore with ~5% market share of all new business incorporations
- Accounting & Bookkeeping: Redefining what it means to do Accounting, Bookkeeping, Tax and Payroll thanks to our proprietary SleekBooks ledger, AI tools and exceptional customer service
- FinTech payments: Overcoming a key challenge for Entrepreneurs by offering digital banking services to new businesses

Sleek launched in 2017 and now has around 15,000 customers across our offices in Singapore, Hong Kong, Australia and the UK. We have around 500 staff with an intact startup mindset. We have recently raised Series B financing off the back of >70% compound annual growth in Revenue over the last 5 years. Sleek has been recognised by The Financial Times, The Straits Times, Forbes and LinkedIn as one of the fastest growing companies in Asia. Backed by world‑class investors, we are on track to be one of the few cash flow positive, tech‑enabled unicorns based out of Asia Pacific.

Requirements: At Sleek, we believe AI is transforming content marketing, but human insight and strategic thinking are what drive lasting impact.

Role Summary

We are looking for an AI‑Native Content Marketing Associate who is excited about the future of AI‑powered marketing and eager to build next‑generation content workflows for the Australian market.

This role focuses on creating high‑quality, SEO‑, CRO‑ and GEO‑optimised content using a blend of AI tools and human insight.

Mission

Your primary mission will be to drive measurable growth in organic discovery, engagement and conversions for the Australian market through AI‑powered content operations, combining SEO, CRO, GEO, and human editorial excellence at scale.

Outcomes

- Outcome 1 (1–3 Months): Improve organic content performance. Focus directly on improving organic traffic, engagement and lead generation across priority Australian content pages through high‑impact SEO and GEO content initiatives. Optimize existing pages for rankings, readability, and conversions, create SEO‑focused content aligned with user intent, and contribute directly to pipeline growth through your content optimization initiatives.
- Outcome 2 (3–6 Months): Build high‑performance AI content workflows. Build scalable, high‑quality AI‑assisted content workflows that significantly improve content production efficiency while maintaining strong editorial, SEO and brand standards. Review and refine AI‑generated content before publishing, maintaining absolute accuracy, clarity and consistency across content, and reducing content production turnaround times. Continuously improve prompting, editing workflows and editorial QA processes, ultimately establishing best practices for AI‑enabled content creation within the team.




- Outcome 3 (6–12 Months): Drive AI‑driven discovery growth. Position Sleek’s Australian content to perform strongly across emerging AI‑driven discovery platforms and generative search experiences. Actively optimise content structure, FAQs and formatting for AI discoverability. Drive GEO (Generative Engine Optimisation) and E‑E‑A‑T improvements across priority pages while monitoring emerging AI search trends to apply insights to our content strategy.

Must‑Have Experience

- Professional track record: 1–3 years of experience in content marketing.
- Editorial excellence: Strong writing and editing skills in English.
- Search literacy: Good understanding of SEO, with a curiosity to learn.
- Conversion Rate Optimisation (CRO) and Generative Engine Optimisation (GEO) principles.
- Commercial focus: Strong interest in content that drives business outcomes, not just traffic.
- Team & growth alignment: Collaborative team player, receptive to feedback and eager to learn in a fast‑evolving environment.
- Practical AI tooling: Demonstrated interest and hands‑on experimentation with AI tools for content creation, optimisation or workflow automation.
- AI search curiosity: Genuine curiosity about how AI is changing search and content discovery, backed by hands‑on experimentation.
- Editorial judgement: Ability and willingness to critically evaluate and improve AI‑generated outputs.

Nice to Have

- Familiarity with WordPress.
- Background in Accounting, Tax or Financial Services.

Must‑Have Attributes

- Ownership: Takes responsibility for content quality and follows through on tasks.
- Growth‑oriented: Open to feedback, learning quickly and improving continuously.
- Attention to detail: Ensures accuracy, clarity and consistency in published content.
- AI‑Native mindset: Actively experiments with AI tools and prompting techniques while understanding strengths, limitations and risks of AI‑generated content. Applies strong editorial judgement to every output.
- Collaborative: Works effectively with content, SEO and platform teams.
- Quality‑focused: Maintains high standards even when working quickly or with AI‑assisted workflows.

Responsibilities

- Content generation: Create and optimise SEO, CRO and GEO focused content specifically tailored for the Australian market.
- Workflow innovation: Experiment with emerging AI search workflows and actively contribute to the development of internal content best practices.
- Performance optimisation: Improve content structure, clarity, discoverability and conversion performance across digital channels.
- Cross‑functional collaboration: Collaborate with SEO, Product and Marketing teams.
- Quality assurance: Maintain high editorial, search engine and brand quality standards across all published assets.
- Editorial judgement: Evaluate and improve AI‑generated outputs by using strong editorial judgement.

Behavioural Fit





- Ownership: Reliability and seeing things through to completion and proactively helping to get things back on track when challenges arise.
- Humility: Open‑mindedness to feedback and a willingness to learn from others, fostering collaboration and a positive work environment.
- Structured thinking: Ability to provide sound judgement in complex, multi‑layered business contexts.
- Data‑driven: Use sound data to support strategies and review the success of initiatives.
- Can handle tough conversations positively: Proactively engaging in difficult interpersonal situations with kindness to build empathy and trust.

Interview Process

- One Way Video Interview / TA screen call
- Case study on AI capability assessment (≈60 minutes, time‑bound task)
- Technical interview (≈60 minutes with the hiring team)
- Soft skills interview (≈45–60 minutes with the CRO)
- Reference checks & Offer

Background Screening

Please be aware that Sleek is a regulated entity and is required to perform different levels of background checks on staff depending on their role. This may include using external vendors to verify the following:

- Your education
- Any criminal history
- Any political exposure
- Any bankruptcy or adverse credit history

We will ask for your consent before conducting these checks. Depending on your role at Sleek, an adverse result on one of these checks may prohibit you from passing probation.

By submitting a job application, you confirm that you have read and agree to our Data Privacy Statement for Candidates, found at sleek.com.

Benefits

- Humility and kindness: Humility is a core attribute we hire for, which means we have a culture of not taking ourselves too seriously and being able to laugh. Kindness is also incredibly important. We are committed to creating and nurturing a diverse and inclusive environment.
- Flexibility: You’ll be able to work from home. If you need to start early or start late to cater to your family or other needs, we don’t mind, so long as you get your work done and proactively communicate. You can also work fully remote from anywhere in the world for 1 month each year.
- Financial benefits: We pay competitive market salaries and provide staff with generous paid time off and holiday schedules. Certain staff at Sleek are also eligible for our employee share ownership plan and can share in the upside of our stellar growth trajectory as we work toward listing on a prominent stock exchange in the Asia Pacific region.
- Personal growth: You’ll get a lot of responsibility and autonomy. We move at a fast pace so you’ll be making decisions, making mistakes and learning. There’s also a range of internal and external facing training programmes we run. We’re also at the forefront of utilising AI in our space and are developing a regional centre of AI excellence. It is our intention that if you leave Sleek, you leave as a more well‑rounded person and skilled.
- Sleek is also a proudly certified B Corp. Since we started our journey in 2017, we’ve been committed to building Sleek as a force for good. In just over 5 years, we’ve joined a community of industry leaders like Patagonia, Ben & Jerry’s, and P&G; who are building an inclusive, equitable, and a regenerative economy.

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📌 AI-native Content Writer (Associate) – Australia Market
🏢 Earn Modes
📍 Australia