Social Media Lead (Sydney)

Social Media Lead (Sydney)

02 Aug
|
Social St. (Born Creators Group)
|
Sydney

02 Aug

Social St. (Born Creators Group)

Sydney

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This is the seat for a strategist who can lead clients, mentor a team, and move the needle. You will shape social strategies, oversee creative, and own performance across a diverse roster of brands. Expect leadership, momentum, and visible impact.

Responsibilities

- Portfolio strategy and outcomes: Channel architecture, content pillars, experiments, and quarterly OKRs tied to revenue and pipeline.
- Creative direction: Transparent briefs, hooks that travel, and vertical-first storytelling across Reels, TikTok, Shorts, and LinkedIn.
- Performance integration: Collaborate with the paid team to plan assets, create testing matrices, and allocate budgets that enhance CPA, CTR, and ROAS.
- Data and measurement: Define north-star metrics, dashboards, UTMs, testing roadmaps, and weekly review rhythms.
- People leadership: Mentor coordinators and creators, set QA standards, run rituals, and level up craft with structured feedback.
- Client leadership: Present with clarity to heads of marketing and founders, manage risk, guide crisis comms, and protect brand safety.
- Delivery excellence: Forecast resourcing, lock timelines, and keep multi-workstream programs on track without quality drift.
- Innovation and IP: Build playbooks, templates,



and repeatable systems that scale. Turn wins into case studies.
- Growth: Shape proposals, join pitches, and expand scope through smart roadmaps and results.

Qualifications

- 7+ years in social across multi-brand portfolios.
- Track record of leading strategy that delivered measurable growth
- Confident with analytics across native platform insights
- Comfortable briefing and directing video, designers, creators, and editors
- Robust client comms, facilitation, and stakeholder management
- Proven experience owning budgets, resourcing, and performance targets

What we are looking for

Decisive, data-literate, and creative. You balance brand with performance and know when to simplify. You rally teams, set clear goals, and deliver.

We love a team player

You give open feedback, protect quality, and keep stakeholders aligned. You build repeatable systems that scale.

What we offer

- Leadership and ownership
- Training budget for courses and conferences
- A seat at the table on pitches and new product builds

Position details

- Seniority level: Mid-Senior level
- Employment type: Full-time
- Job function: Marketing and Sales
- Industries: Marketing Services

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📌 Social Media Lead (Sydney)
🏢 Social St. (Born Creators Group)
📍 Sydney

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