Our client is a high-growth Australian built-to-rent property company developing up-to-date apartment communities that prioritise lifestyle, convenience, and community.
Partnering with developers and institutional investors, they deliver and manage residential buildings across Melbourne and the Gold Coast. As a certified B Corp, they are committed to creating sustainable, impact-driven housing solutions while delivering strong commercial outcomes.
The Opportunity
Our client is looking for a Senior Performance Marketing Manager to bring their paid media strategy in-house and lead digital acquisition across their growing portfolio of apartment communities.
This is a hands‑on, end‑to‑end role where you’ll own strategy, execution, and optimisation across performance channels. You’ll play a key role in driving lead generation for recent apartment launches while building scalable in‑house performance marketing capability.
What You’ll Be Doing
- Own and manage performance marketing campaigns end‑to‑end across Google Ads (Search & PMax), Meta, TikTok and emerging platforms
- Develop acquisition strategies for new apartment launches and ongoing portfolio growth
- Plan and optimise campaigns across audience targeting,
creative testing and conversion performance
- Use first‑party data and analytics to track performance and improve ROI
- Manage budgets, forecast media spend and optimise cost per lead and acquisition
- Collaborate with internal teams and external partners to deliver integrated campaigns
- Help scale the organisation’s in‑house marketing capability over time
What They’re Looking For
- 5+ years’ experience in performance marketing or digital acquisition
- Strong hands‑on experience with Google Ads, Meta Ads Manager and paid social platforms
- Proven ability to run data‑driven, multi‑channel campaigns
- Comfortable balancing strategy and hands‑on execution
- Experience in property, real estate or high‑volume consumer businesses is highly regarded
- A test‑and‑learn mindset and strong analytical approach
Why This Role
- Lead the in‑house performance marketing function for a fast‑growing company
- Work on major residential property launches across Melbourne and the Gold Coast
- Hybrid working and a collaborative team environment
- Join a purpose‑driven B Corp delivering innovative housing solutions