KEY RESPONSIBILITIES

- Coordinate content shoots across all three brands (Street, Youth, and School).
- Work with content creators during content days to capture video and photo content for TikTok, Reels, and Stories.
- Liaise with creators and their management to coordinate and book content days - including negotiating rates, managing deliverables and logistics.
- Capture and edit short-form video & stills content for our social media channels.
- Liaise with the graphic designer to brief and coordinate the creation of social media assets.
- Own and manage the social content calendar in line with campaigns, launches and the broader marketing strategy.
- Plan, curate, and schedule the Instagram grid across all brands, ensuring a consistent and engaging visual direction.
- Upload and maintain content across all owned brand channels (Including but not limited to Instagram, TikTok, Pinterest, Linkedin, YouTube and Facebook).
- Liaise with the marketing coordinator to organise, track, and manage incoming content from creators and shoots.
- Manage and organise content libraries, including file naming, asset delivery, and archiving.
- Build and nurture ROC’s social media community by maintaining active, timely engagement with our audience, creators, and partners.
- Support the planning and execution of brand photoshoots.
- Source, brief, and liaise with creators, stylists, and photographers for shoot days.
- Support the team on brand trips, campaigns, activations, and events.




- Be available to travel as required for content shoots and campaign projects across Australia and internationally.
- Identify and monitor emerging social media trends, sounds, and formats relevant to each sub-brand, actioning key trends during content days.
- Pitch creative concepts that align with campaign objectives.
- Collaborate with the marketing coordinator to plan, brief, and test trend-led content across all brands.
- Stay up to date with algorithms, best practices, and creator tools to optimise performance.

ABOUT YOU

- Proficiency in short-form video editing using tools such as CapCut, InShot, Adobe or similar.
- Experience collaborating with creators and influencers on content campaigns.
- Solid interest in travel, lifestyle, and premium consumer brands.
- Experience with social content planning, scheduling, and publishing platforms.
- Familiar with platforms such as Shopify.
- Hold a valid driver’s licence.

HOW TO APPLY

To apply, please submit via LinkedIn or email ( ) your resume along with a short cover letter outlining your experience and interest in the role. If available, we encourage you to include links to your social media accounts, portfolio, or examples of content you’ve created.

Only shortlisted candidates will be contacted for the next stage of the recruitment process.

For further information, please reach out to Grace Laycock at

#J-18808-Ljbffr

📌 Social Media & Content Coordinator (City of Sydney)
🏢 ROC Boots Australia
📍 City of Sydney