Company Description

Herd MSL represents one of Australia's largest and most-awarded agency groups, and part of Publicis Groupe ANZ and global PR network MSL. With more than 25 years in market, we've delivered award-winning work across PR, social and influencer – including a Finalist for B&T; Creator Agency of the Year.

Overview

Role Overview

We're on the lookout for a mid-level Content Creator who lives and breathes social, knows what's landing in culture, and loves getting hands‐on to bring ideas to life.

This is a role for a true maker – someone who can take an idea from concept through to shoot, edit and final delivery, creating high-impact, platform-native content across Tik Tok, Meta, You Tube and beyond. You'll sit within our growing Social & Content team, collaborating closely with strategists, influencer specialists, and account teams to deliver work that's both creatively strong and culturally relevant.

Day to day, you'll be balancing always‐on content with reactive, trend‐led moments, working across multiple brands and briefs where no two days look the same. You'll have the opportunity to help shape how brands show up in culture – not just reacting to trends, but contributing to them.

If you're curious, proactive, and ready to roll up your sleeves, and excited to jump on the tools and elevate the craft – this could be the one for you.

Day to day in this role, you'll

- Own content creation end‐to‐end — from ideation and planning through to shooting, editing and delivery
- Create high-quality, platform-native social content across Tik Tok, Meta, You Tube and emerging channels
- Review content calendars, performance and trends daily to identify optimisation and reactive opportunities
- Shoot content across studio, on‐location and mobile‐first environments
- Edit and refine video content using advanced techniques, ensuring a strong balance of pace and craft
- Contribute fresh, culturally relevant ideas that tap into trends and platform behaviours
- Collaborate with internal teams to interpret briefs and bring them to life creatively
- Manage multiple projects simultaneously,



delivering on time and within scope
- Maintain equipment and explore new tools, formats and ways of working to elevate output
- Help lift the overall standard, visual ambition and performance of social content across the business

The Person We're Looking For Has

- Experience in a content creator / shooter‐editor role, ideally within an agency or fast‐paced multi‐client environment
- Solid end‐to‐end production skills — confident filming, directing and editing social‐first content
- Advanced video editing capabilities, with knowledge of sound, light mixing and post‐production workflows
- Deep understanding of social platforms, formats and trends, and how to create content that feels native to each
- Proven ability to manage multiple briefs and adapt your style across different brands and audiences
- Proficiency in Adobe Creative Cloud (Premiere Pro, After Effects, Photoshop, etc.) and mobile content creation
- A proactive, hands‐on mindset — comfortable experimenting, problem‐solving and getting stuck in
- Strong creative instincts with an eye for detail, pacing and storytelling
- Collaborative approach, with the confidence to share ideas and contribute to creative direction
- Nice to have: motion graphics, influencer or paid social experience, and familiarity with AI tools in content creation

Why Herd MSL?

We're one of Australia's most awarded agencies, part of a global network, and home to a fun, flexible, and strengths‐based culture. You'll work on diverse clients, from global leaders to emerging innovators, and have the freedom to do your best work.

What We Will Offer You

- A comprehensive Wholeself program supporting Physical, Mindful and Financial wellbeing.
- A creative,



fun and rewarding office environment where people love working with each other, supported by our Publicis Liberté flexibility approach "working your way, with us!"
- Access to our Global AI Platform, Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network.
- Extensive Learning & Development opportunities, including more than 15,000 learning programs via our online learning platform Marcel Classes.
- A culture of open feedback and support to reach your goals through our Career Conversations program.
- A committed Diversity, Equality and Inclusion strategy driven through our Viva! Women, Égalité, enABLE and Embrace (reconciliation action plan) programs.
- Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year.
- Parental leave policy with up to 18 weeks paid primary carer leave and generous secondary carer benefits.
- Access to counsellors, psychologists and professionals through Sonder – an all‐in‐one digital wellbeing technology platform designed to support psychological, medical & safety needs.

Diversity, Inclusion, Equity

At Publicis Groupe we are committed to the inclusion and recognition of all people; regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate in.

We value diversity and the skills, knowledge and experience that difference brings to our culture and solutions.

Uniqueness is powerful; without it we wouldn't be where we are today. So be you – we like it that way.

We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via [email protected] – your personal information will be kept confidential.

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📌 Content Creator (Sydney)
🏢 Herd MSL
📍 Sydney