Creating ROI driven Direct Response marketing strategies that drive the direction of landing pages, websites, copy, layouts and funnels that are designed to sell.

- Conducting market research, seeking in depth knowledge of the clients ideal customer and the competitive terrain.
- Overseeing and directing the copywriting team to produce copy for projects led by your research and strategy.
- Outlining basic wireframes for landing pages and websites to assist the project management, web design and development teams.
- Scoping of Lead Gen and eCommerce websites (Shopify, Woo Commerce, Magento).
- Conducting CRO Audits for client websites focusing on UX, UI, page performance and copywriting improvements that are designed to increase their conversion rate.
- Build relationships with clients and become rooted in their business so we grow with them.
- Monitor live campaigns, analyse websites and funnels and prepare performance analysis reports that identify areas of prospect.
- Utilise conversion rate optimisation tactics (i.e. A/B, split-testing etc.) to squeeze as much ROI as humanly possible out of each dollar spent.
- Educate and keep clients in the loop on our strategies and tactics.
- Contribute to the team by identifying areas to improve our project delivery.
- Communicate and work with our Paid and Social Advertising Departments to synchronize our strategies to deliver the best ROI for clients.

Requirements

- A curious and avid researcher constantly seeking knowledge about customers that is not yet known.
- An ROI driven Direct Response marketing strategist driving the direction of landing pages, websites, copy, layouts, funnels and offers that are designed to sell.
- A not-yet mad scientist that analyses & seeks out opportunities and experiments with email campaigns to continuously optimise conversions and improve the customer experience.
- A solid understanding of how Direct Response, Digital Strategy, Optimisation,



Sales Funnels, UX, UI, page performance, Google AdWords, SEO and Facebook Ads affect and can improve conversion rates.
- A solid understanding of CMS platforms and eCommerce systems (Shopify, Woo Commerce, Magento) and Email Automation software.
- Outstanding time management skills and attention to detail. Loves to multitask and is motivated by and works well under pressure. Has the ability to self-learn and use initiative to solve problems.
- Ability to build good working relationships with clients and co-workers fostering open communication on project planning, progress and execution.
- Ability to educate a client and 'sell' them on our direct response strategies to deliver ROI.
- Positive "can-do" attitude, with a desire to extend existing skillset and be a problem solver.
- Company First mindset.

Core Competencies

Demonstrates expertise in Direct Response Marketing Strategies, focusing on ROI-driven approaches to optimize landing pages, websites, and sales funnels. Proficient in conducting market research and utilizing conversion rate optimization tactics to enhance customer experience and drive sales.

Highest-signal resume keywords

- Direct Response Marketing Strategy
- Conversion Rate Optimization (CRO)
- ECommerce Systems (Shopify, Woo Commerce, Magento)
- Market Research
- Email Automation Software

ATS Optimization Keywords

Hard Skills

- Direct Response Marketing
- Conversion Rate Optimization
- Sales Funnel Development
- User Experience (UX)
- User Interface (UI)
- Google AdWords
- Search Engine Optimization (SEO)
- A/B Testing
- Copywriting
- Market Analysis

Soft Skills

- Time Management
- Attention to Detail
- Problem Solving
- Relationship Building
- Communication

Industry Keywords

- Direct Response
- Digital Strategy
- Lead Generation
- Performance Analysis
- Client Education

Tools & Technologies

- Shopify
- Woo Commerce
- Magento
- Email Automation Software
- Analytics Tools

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📌 Digital Marketing Specialist (Bendigo)
🏢 Jobtailor
📍 Bendigo