Lusta Hair is a rapid-growing, Australian-founded eCommerce brand supporting women experiencing hair loss around the world. Off the back of strong recent growth, we're entering an exciting new phase, refining how we show up on social with more intention and strategic storytelling, and looking for the right person to help lead that next chapter.

The role

This is a strategic, insights-led role with genuine content creation at its core. The Social Manager Manager will work within our Marketing Team and own social strategy for Lusta Hair, direct the workflow of our Junior Social Media Assistant, brief paid creative direction to our Ads Lead, and get behind the camera when it counts. This person will work incredibly closely with the founder and our Ecommerce Manager to shape the next chapter of the brand.

This role is flexible and we're open to part-time or full-time for the right person.

Key Responsibilities

- Own social strategy and content direction across Instagram (primary channel with 460K followers) and TikTok (375K followers)

- Create, shoot and edit high-quality photo and video content, including founder-led, UGC and behind-the-scenes content

- Set content pillars, formats and repeatable series tied to real business goals

- Direct and review the Junior Social Media assistant's output, owning the "why," while she supports execution

- Use performance data to constantly evaluate what's working and refine direction, insights, not assumptions

- Brief paid ad creative gaps and direction to the Paid Ads Lead

- Strategically grow and engage our influencer program, and lead strategy for our private Facebook community





- Stay ahead of how AI can streamline marketing processes and bring fresh thinking on where marketing is heading

- Ensure everything aligns with Lusta's brand voice and visual identity

- Run point with the founder on the weekly marketing check-in

About You

- Proven experience leading social strategy for a brand, not just producing content for one, ideally fashion, beauty or eCommerce

- A strong creative eye paired with strategic thinking, you understand why content works, not just how to create it

- You've managed or directed a junior before, or are ready to

- Confident both behind and in front of the camera when needed

- Skilled in content and editing tools such as CapCut, Adobe Creative Suite, Canva or similar

- Curious and open to using AI tools to work smarter and stay ahead of where marketing is heading

- Comfortable with data and reporting and you can explain what worked and why

- A confident operator who thinks big and takes ownership without needing to be chased

Why Lusta Hair

- Work directly with the founder, with real strategic influence, not layers of sign-off

- Shape how Lusta shows up across social from a genuine leadership seat, not an execution seat

- Join a fast-growing Australian brand entering its biggest growth phase yet

- $80,000–$100,000 salary depending on experience, we're prioritising the right fit over a fixed number

- Flexible part-time or full-time arrangement available

To Apply

Please apply via the Seek apply button. We're not looking for cookie-cutter applications, we want to get to know you and your experience. A portfolio isn't required, but you're welcome to include one. The founder will be personally reviewing every application.

📌 Social Media Manager (Adelaide)
🏢 Lusta Hair
📍 Adelaide