A newly restructured, greenfields role shaping and implementing Walcha’s tourism strategy. Reporting to the Director Community Services, you will build a strategic approach to grow the visitor economy and position Walcha as a destination in its own right.
What you'll be doing
Develop, implement and monitor a destination strategy to grow the visitor economy
Act as Council's specialist point of contact on tourism matters internally and externally
Foster strong relationships with tourism operators and the Walcha Business Group
Grow overnight visitation through famils, conferencing, product development and marketing
Manage Council's digital tourism assets and support the Visitor Information Centre
Who this role suits
Background in tourism with a track record of growing visitation or outcomes
Solid relationship-building and stakeholder management skills across community and industry
Ability to see the bigger strategic picture while remaining comfortable in the detail
Confidence engaging with local government,
business groups and community stakeholders
A tourism-related qualification is desirable but not essential
What's on offer
Salary up to $120,000 + super + relocation assistance up to $5,000
Permanent full time role (35-hour week with an RDO every 3 weeks)
Direct access to Council's Director Community Services and senior leadership
Opportunity to build a strategy and a function from the ground up
Unique regional lifestyle in the New England High Country
Walcha Council, and the environment
Walcha Council is a small regional Council with a large geographic footprint and a strong sense of identity. It is an approachable, cooperative workplace actively transforming to modernise systems, strengthen capability and elevate how Council operates and presents itself.
Next step
To learn more about the role, view the full , and access the application form, please click the Apply button to visit the Talent Landing Page.