What you’ll do
Run the social content calendar across Instagram, Facebook, TikTok, YouTube, and LinkedIn as relevant.
Film and edit walkarounds, workshop/process clips, detailing, deliveries, and event b-roll (reels + longer cuts).
Schedule posts and stories; monitor comments/DMs and flag sales opportunities quickly.
Maintain brand tone: honest, premium, craftsmanship-focused—accurate vehicle and compliance messaging.
Create templates and straightforward graphics (thumbnails, stories, promo tiles) aligned with in office signage.
Support paid social with the specialist: provide creatives, captions, and UTM links; review basic Meta insights.
Work with sales/workshop for daily capture opportunities using repeatable shot lists.
Organise media libraries, consent notes for customer features, and rapid turnarounds for recent stock arrivals.
Report weekly on what’s working (reach, saves, profile visits, enquiry assists) and iterate formats.

What we’re looking for
2+ years creating brand content (automotive or premium retail strongly preferred).




Portfolio showing video + photo skill (not only phone snapshots).
Comfortable community management and reputation awareness.
Reliable publishing discipline and ability to take creative direction.
Respect for workshop safety and customer consent on camera.

Nice to have
JDM / enthusiast culture literacy for authentic storytelling.
CapCut/Premiere/DaVinci and Lightroom or similar.
Experience boosting posts or straightforward Meta Business Suite ads.

How hiring works
Phone screen

We discuss your experience, local market knowledge, and how you work in a small team.
Practical review

Short task matched to the role—e.g. event run-sheet, one-week content plan, or outreach draft.
On-site interview

Meet the team at Northcote, see the showroom/workshop, and align on brand standards.
Offer

Clear start date, schedule, and goals for the first 90 days.
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📌 Social Media & Content Creator Williamstown
🏢 IKIGAI Motors AU
📍 Williamstown