About the Role

Take the lead in translating the brand strategy into high quality in-market marketing and communications activity: including developing and implementing a globally aligned, locally authentic Brand positioning strategy, conducting and developing competitive analysis, media strategy, communication strategy development by driving creative ideation and marketing activation of the Brand.

Responsibilities
Responsible for the development and implementation of the Brand’s Annual Marketing & Communications Plan and Media Plan, in a way that challenges conventional marketing norms
Ongoing development of campaigns in concert with internal & external partners, that continue to lift the brand to a recent level.
Adaptation of global assets in a locally authentic way
Delivery of insights on competitor activity, marketing development and emerging marketing practices.
Proactively drive marketing performance measurement and recommend improvements accordingly against planned objectives and established activity specific KPIs.
Develop and implement Brand marketing and communications strategies,



which promote and protect the Brand as well as support the overall business goals
Achieving the greatest possible effectiveness and efficiency through our creative and media agency partnerships
Responsible for the execution of all marketing and communication activities relating to the Brand
Responsible for launch projects from a brand, marketing & communications stand-point.
Developing and implementing marketing and communications strategy and execution to drive sales and to build the image and reputation

Who we’re seeking
Formal marketing or business related qualifications (tertiary level)
5+ years experience working in marketing or Brand
Automotive experience advantageous but not essential, B2B or B2C experience welcome
Ability to navigate corporate, complex, global settings.
Solid agency experience, either inhouse or management of.
Experience working with marketing communication across different channels.
Experience of Australian market execution of global brand, advantageous.
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📌 Brand Manager Brisbane City
🏢 Sharp & Carter
📍 Brisbane