A high‐growth digital agency is hiring a Demand Generation Specialist to support their B2B pod, focused on driving pipeline for SaaS and B2B clients.
This is a hands‐on role for someone who thrives in the platforms, managing paid demand generation campaigns and turning strategy into measurable revenue outcomes.
You'll work closely with a Demand Generation Manager who leads overall strategy and client relationships, while you take ownership of campaign execution and performance across a portfolio of accounts.
What You'll Do
Paid Campaign Management
Manage and optimise campaigns across platforms including Linked In Ads, Google Ads, Microsoft Ads, Meta Ads, Reddit and Capterra.
You'll Be Responsible For
Campaign builds and account structure
Audience targeting and segmentation
Budget pacing and bidding strategy
Continuous testing across creatives, messaging and landing pages
Ensuring tracking and attribution are implemented correctly
Pipeline‐Focused Optimisation
Success in this role is measured by pipeline impact, not just leads.
You'll analyse funnel performance from click through to MQL and SQL, identifying opportunities to improve conversion and lead quality.
You'll also work within Hub Spot to track campaign‐attributed contacts and manage audience lists.
Reporting & Insights
You'll produce explicit performance reports that go beyond metrics to explain what's working, what isn't and what should change.
This includes maintaining clean dashboards and contributing to performance reviews where required.
What They're Looking For
5+ years in performance marketing
Robust hands‐on experience with Linked In Ads and Google Ads
Experience managing multiple client accounts
Familiarity with Hub Spot or marketing automation platforms
Strong understanding of B2B funnel metrics including MQL, SQL and CPL
Solid knowledge of tracking, attribution and campaign reporting
What's On Offer
Market-competitive salary
Flexible working hours (no fixed start or finish)
Fully remote work setup
Monthly early finish day
Birthday leave
Quarterly team events and annual retreat
Dedicated time for personal learning and development
Work Rights Applicants must be based in Australia and hold full working rights.
J-18808-Ljbffr