Rock Agency is an award-winning, independent, B Corp-certified communications agency built for today's world.
We deliver innovative websites and digital marketing, and creative services, all through cutting-edge technology platforms, with digital marketing at the heart of how we help clients grow.
Based in Cremorne, our Digital Marketing team works across SEO, AEO, paid media and content, partnering closely with our Creative team of designers, strategists and Webflow developers.
We're looking for a Digital Marketing Specialist to plan, execute and report on multi-channel campaigns while acting as the day-to-day contact for a portfolio of client accounts.
This is a hands-on role for someone who can balance strategic thinking with campaign execution, and who enjoys building strong client relationships.
Key responsibilities
Digital Marketing
Plan and execute campaigns across SEO, paid media (Google, Meta, LinkedIn), and content
Monitor and optimise campaign performance across GA4, Google Ads, Meta Business Suite, and SEMrush
Contribute to keyword research, content briefs, and on-page optimisation
Assist with paid media budget pacing and platform-level reporting
Account Management
Act as the primary day-to-day contact for a portfolio of client accounts
Run fortnightly or monthly client meetings,



including agenda preparation and follow-up actions
Prepare and present monthly performance reports with clear, actionable insights
Manage scope, timelines, and deliverables across accounts, flagging risks early
Build solid client relationships based on trust, transparency, and results
Coordinate with internal Creative and Strategy teams to ensure smooth delivery
Identify opportunities for account growth and scope expansion
About you
2+ years' experience in digital marketing, ideally agency-side
Solid understanding of SEO fundamentals, with growing knowledge of AEO
Experience managing or supporting paid media campaigns
Confident communicator, comfortable presenting to clients
Strong organisational skills and ability to manage multiple accounts at once
Proficient with GA4, Google Ads, Meta Business Suite, and reporting tools
A collaborative mindset and genuine interest in client success
Why Rock Agency
Work with a diverse range of clients across sectors
Be part of an independent, B Corp-certified agency with genuine values
Collaborative culture with a supportive, senior team
Based in Cremorne, close to public transport
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📌 Digital Marketing Specialist (Melbourne)
🏢 Rock Agency
📍 Melbourne