Marketing Content Creator & Strategist (New South Wales)

Marketing Content Creator & Strategist (New South Wales)

31 Jul
|
Medcast
|
New South Wales

31 Jul

Medcast

New South Wales

At Medcast we strive to be the best provider of lifelong learning for health professionals, known for our technical innovation, high quality delivery, evidence-based content and independence.
We combine the best education with the latest technology.
We're searching for a creative, motivated and highly organisedMarketing Content Creator & Strategistto join our team.
The role is accountable for developing and delivering the marketing content plan in alignment with our annual education program leveraging all of our marketing channels ranging from EDMs to newsletters and social channels.
The ideal candidate has experience in creating well connected and cohesive customer and acquisition communications and a solid understanding of leveraging insights and data to set up automated customer marketing journeys through our CRM.
An ideal candidate will have a hunger to learn more about marketing analytics, have a genuine interest in understanding how to reach our audiences with relevant content at the right time and the ability to create and manage a busy schedule of campaigns across multiple business units and channels.
In this role you will work closely with the Marketing Manager, as well as the Commercial, Partnerships and Projects and Education teams to maximise customer engagement and deliver business growth.
Key responsibilities include:
Developing and implementing marketing campaigns across various channels (digital, social, email, print)
Assisting in harnessing data and developing a customer engagement strategy
Owning the social media strategy for our general practitioners and nurses
Assisting in preparing reports by gathering and analysing data from marketing activities, charting, and deriving insights helping to track performance and identify key opportunities
Managing Medcast's busy EDM schedule, building and sending EDMs which includes being confident with content creation,



list management and adapting templates while ensuring high quality supporting imagery
Supporting the marketing manager with event planning, sponsorships and promotional activities
Collaborating with internal teams and external agencies
Assisting in preparing reports by gathering and analysing data from marketing activities, helping to track performance and identify key insights
Supporting day-to-day marketing operations by handling administrative tasks, coordinating schedules, managing marketing assets, and assisting with ad-hoc projects as assigned.
Skills and experience:
Extensive CRM experience and keen interest to learn about emerging AI capabilities and communication automation
Experience with email marketing, list management and supporting software tools
At least 2 years experience in another Marketing or customer success role
Excellent written communication skills
Creative wizard in Canva or other design tools
Ability to do extract and analyse data in excel and/or Power BI
Attention to detail with excellent time management and prioritisation skills
Ability to work under pressure, manage multiple projects and meet strict deadline
Bonus (but not essential):
Bachelor's degree (or equivalent) in marketing, communications, or related field
Experience using Pardot, Salesforce, Pipedrive, or similar software
Experience in Google Analytics, Google Ads, and/or Facebook / Meta for Business
Knowledge of SEO, SEM and social media advertising
Health or education industry experience
Ready to Apply?
To apply, please submit your resume and a cover letter outlining your relevant experience and suitability for this role.
Medcast is committed to diversity, inclusion, and workplace flexibility.
We welcome applications from all members of our community and strive to provide equitable access to opportunities.
If you require any adjustments during the recruitment process, let us know - we're here to support you.

📌 Marketing Content Creator & Strategist (New South Wales)
🏢 Medcast
📍 New South Wales

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