Bestech Australia is a specialist technical group serving Australia's most demanding industrial sectors, including Oil and Gas, Defence, Mining, Water, Energy, Transport and Advanced Manufacturing.
We add value through a team of engineers and technical specialists who have built deep expertise in sensors, measurement instrumentation and data acquisition systems, and partner with our customers to solve problems that matter.
We represent leading international manufacturers, including some of the most recognised names in precision measurement, and back every product with genuine local engineering support: calibration, commissioning, troubleshooting and hands‐on technical assistance delivered by people who understand the application.
We have worked with research institutions, OEM manufacturers, universities and government agencies for years, solving complex industrial measurement challenges across pressure, temperature, level, displacement, strain, force, torque, acceleration, vibration and more.
These are long‐term partnerships built on technical credibility and consistent delivery.
Bestech is at an exciting stage of growth, and marketing is central to what comes next.
We have expanded our portfolio and deepened our presence in priority industrial sectors through acquisition, and we are now building a marketing function that pairs sharp creative work with AI‐assisted execution.
This is a rare opportunity to bring your creativity into a technical business, work with AI tools every day, write for sophisticated technical buyers, and see your work show up in the numbers.
We are looking for a Marketing Specialist to execute our group‐wide marketing strategy across the Bestech portfolio.
Reporting to the Marketing Lead, you will own the digital channels that generate most of our new business enquiries: the group websites, SEO, email marketing and campaigns.
You will also run our trade events and exhibitions, manage brand and collateral, and grow our social presence, working day to day with the AI content pipeline and automation tools that already do a growing share of the routine work.
No two weeks look the same: one might centre on a major industry exhibition, the next on a website campaign, a new AI workflow or a fresh piece of content.
It is hands‐on and highly visible, with a clearly mapped career path.
You will thrive here if you are organised, curious and good with words.
You take pride in getting the details right, you are comfortable running several projects at once, and you are genuinely interested in what makes digital marketing perform.
You are comfortable using AI tools to get real work done, and you are keen to work in a function where AI is part of the everyday toolkit.
Most of all, you will be given ownership: the chance to run things and build your marketing career as the function grows around you.
Bestech Australia is a specialist technical group serving Australia's most demanding industrial sectors, including Oil and Gas, Defence, Mining, Water, Energy,



Transport and Advanced Manufacturing.
We add value through a team of engineers and technical specialists who have built deep expertise in sensors, measurement instrumentation and data acquisition systems, and partner with our customers to solve problems that matter.
We represent leading international manufacturers, including some of the most recognised names in precision measurement, and back every product with genuine local engineering support: calibration, commissioning, troubleshooting and hands‐on technical assistance delivered by people who understand the application.
We have worked with research institutions, OEM manufacturers, universities and government agencies for years, solving complex industrial measurement challenges across pressure, temperature, level, displacement, strain, force, torque, acceleration, vibration and more.
These are long‐term partnerships built on technical credibility and consistent delivery.
Bestech is at an exciting stage of growth, and marketing is central to what comes next.
We have expanded our portfolio and deepened our presence in priority industrial sectors through acquisition, and we are now building a marketing function that pairs sharp creative work with AI‐assisted execution.
This is a rare opportunity to bring your creativity into a technical business, work with AI tools every day, write for sophisticated technical buyers, and see your work show up in the numbers.
We are looking for a Marketing Specialist to execute our group‐wide marketing strategy across the Bestech portfolio.
Reporting to the Marketing Lead, you will own the digital channels that generate most of our new business enquiries: the group websites, SEO, email marketing and campaigns.
You will also run our trade events and exhibitions, manage brand and collateral, and grow our social presence, working day to day with the AI content pipeline and automation tools that already do a growing share of the routine work.
No two weeks look the same: one might centre on a major industry exhibition, the next on a website campaign, a new AI workflow or a fresh piece of content.
It is hands‐on and highly visible, with a clearly mapped career path.
You will thrive here if you are organised, curious and good with words.
You take pride in getting the details right, you are comfortable running several projects at once, and you are genuinely interested in what makes digital marketing perform.
You are comfortable using AI tools to get real work done, and you are keen to work in a function where AI is part of the everyday toolkit.
Most of all, you will be given ownership:



the chance to run things and build your marketing career as the function grows around you.
Key Responsibilities
Manage the group websites, keeping content current, accurate and on-brand through the hybrid brand rollout, and publish new product updates.
Execute SEO across the group's web properties, working with agency partner to develop our content pipeline.
Write and deliver email marketing campaigns to support the account-based marketing (ABM) strategy, including copywriting, A/B Testing.
Plan, run and report on paid campaigns across LinkedIn and Google Ads.
Plan, organise and run trade events, conferences and exhibitions across all business units, including logistics, stands and hands‐on equipment demonstrations.
Produce and manage brand and marketing collateral, and maintain brand consistency across the group.
Grow and manage organic social media profiles across all group brands, planning and publishing content for technical and industrial audiences.
Maintain CRM and lead records and the vendor product registry, keeping data quality high in support of the ABM program.
Own campaign and performance reporting, using our AI‐assisted reporting workflows, and look after internal communications for the group: brand updates, marketing program announcements, group news etc.
Skills & Qualifications
Tertiary qualification in marketing, communications or digital media.
One to three years' experience in a marketing coordinator, digital marketing or similar role.
An exceptional graduate may be considered.
A working understanding of SEO principles and digital campaign management.
Digital literacy, the ability to learn new systems quickly, and comfort using AI and automation tools in everyday work.
Confident copywriting and content skills.
CRM platform experience (e.g. HubSpot, Salesforce, Zoho).
Strong organisation, people and communication skills, with the ability to prioritise competing deadlines.
A highly accountable self‐starter with strong attention to detail.
Desirable
Demonstrated skill in operating or developing AI agents and automation workflows beyond casual chat use, with tools such as Claude (Projects, Skills or Claude Code), custom GPTs, Zapier, Make or n8n, or basic scripting.
Experience in a B2B, technical or industrial setting.
WordPress or a similar CMS: making changes, writing copy and publishing pages.
Paid advertising experience (LinkedIn, Google Ads) and familiarity with analytics and campaign reporting tools.
Experience marketing across multiple brands or business units.
What We Offer
Competitive remuneration package with a discretionary end‐of‐year bonus.
A clearly defined career path with structured progression toward senior marketing roles.
Hands‐on experience in a genuinely AI‐forward marketing function, with the tools and the mandate to build.
Ongoing training, development and mentoring.
Laptop and support to attend industry events and exhibitions.
A collaborative team that takes its work seriously.
#J-*****-Ljbffr

📌 Marketing Specialist (Melbourne)
🏢 Bestech Australia
📍 Melbourne