Job description
At the Great Barrier Reef Foundation, we think big.
We know the challenges facing coral reefs are too complex for one person or one solution.
That's why we bring together communities, scientists, businesses and governments to raise funds, invest in innovation and deliver scalable conservation programs across Australia and the Pacific.
As our Digital Content Producer, you'll help bring this work to life by telling the stories that inspire action for one of the world's most important environmental missions.
Combining creativity, editorial expertise and digital storytelling, you'll lead the Foundation's digital content strategy, creating compelling, audience-first content that showcases our science, innovation and partnerships.
Through engaging video, photography and multimedia storytelling, you'll grow audiences, deepen engagement and inspire people to protect the Great Barrier Reef.
ADVANTAGES
Flexible working arrangements
Birthday Leave & recharge days
Paid parental leave for permanent roles
Additional leave offered over the Christmas break
Cultural, Religious and Ceremonial leave
Employee Assistance Program (EAP)
Opportunities to visit the Reef and volunteer within our programs
Option to purchase additional leave
Tailored induction program
Salary Packaging (Please note, the Foundation is an environmental charity and as such employees are not exempt from FBT for salary packaging for some expenses, therefore the staff member will be required to pay the FBT on the relevant expenses they chose to package)
ABOUT THE ROLE
Working alongside a team of communications experts, you will identify emerging trends,



conversations and opportunities to create timely, audience-first content across the Foundation's digital channels.
You will lead the Foundation's content strategy, planning, producing, and curating video-first, photographic and multimedia content that strengthens our digital presence, grows engagement and builds the Foundation's relevance with current and existing audiences.
Beyond content creation, this role plays an important role in building the organisation's storytelling capability and understanding of digital platforms.
You will support and mentor colleagues, champion best practice in digital storytelling and multimedia production, and help lift the quality and consistency of content across the Foundation.
We're open to shaping the role around the right candidate.
If you bring strong technical experience in areas such as social media, editorial content or video production - even if your expertise doesn't span every aspect of the role - we'd still love to hear from you.
THE SUCCESSFUL APPLICANT WILL IDEALLY HAVE:
Minimum three years' experience in a digital content production or digital marketing/communications role, with relevant tertiary qualifications (or equivalent experience)
Talented writer and editor with the ability to craft punchy copy for a range of audiences and platforms.




Demonstrated ability to create rich and impactful storytelling products as demonstrated through a strong portfolio of creative digital content
Strong working knowledge of digital platforms and creative production tools e.g. Adobe Suite, Canva, Hootsuite, Mailchimp, SharePoint, website content management /CMS and social media platforms
Experience using audience insights, analytics and performance data to monitor, optimise and evaluate content performance and inform future content decisions.
Demonstrated ability to take complex ideas and subject matter and synthesise into something meaningful and accessible
Demonstrated experience planning and managing resources and timeframes to ensure successful communication outcomes
Strong interpersonal and negotiation skills, with demonstrated experience in developing and maintaining positive working relationships with complex stakeholders
Demonstrated understanding of social media platforms, digital culture, audience behaviour and content trends, with the ability to translate insights into engaging, high-performing content.
Job location
Brisbane
Other information
Permanent Full-Time Role
Flexible work arrangements are available
RECONCILIATION
First Nations people are strongly encouraged to apply.
The release of the Great Barrier Reef Foundation's first Reconciliation Action Plan (RAP) is a proud moment in our organisation's 20-year history.
We see this achievement as an honour, a responsibility, and an opportunity.
Take a look at our Reflect RAP plan here .
A position description is attached.

📌 Digital Content Producer (Gold Coast)
🏢 Great Barrier Reef Foundation
📍 Gold Coast