Chief Operating Officer
W Advisory | Suburban Accounting Firm
About the Role
W Advisory is seeking an experienced and commercially drivenChief Operating Officerto lead the operational engine of our fast-growing accounting practice.
We are atechnology-focused, Xero-first firmon an ambitious trajectory — and we are looking for a COO who has the drive and capability to help usdouble in size over the next two years.
This is a senior leadership role responsible for the day-to-day operations acrossfour office locations, managing a team of28 staff, and partnering directly with the Director to execute our growth strategy.
Key Responsibilities
Own and drive the firm'sgrowth roadmap— scaling revenue, headcount, and capability to achieve 2x growth within 24 months
Oversee all operational functions across four office locations, ensuring consistency, efficiency, and service quality
Lead, develop, and performance-manage a team of 28 staff including senior managers, accountants, and support personnel
Champion the firm'stechnology-first culture— optimising Xero workflows, practice management systems, and automation tools to maximise team capacity
Manage P&L; accountability, budgeting, and resource allocation in partnership with the Director
Implement scalable processes and reporting frameworks that support rapid growth without sacrificing quality
Lead recruitment, onboarding, and team structure as the business scales
Serve as the primary escalation point for client and operational issues across all locations
About You
Qualifications:CA or CPA qualified (mandatory)
Experience:Minimum 8–10 years in public practice accounting,



with at least 3–5 years in asenior leadership rolewithin an accounting firm or professional services environment
Proven track record managing a client fee portfolio or practice revenue of $5M–$15M, with demonstrated ability to retain, grow, and service clients at that scale
Demonstrated experienceleading and developing teams, with a track record of building high-performance cultures across multiple locations
Deep familiarity withXeroand the broader cloud accounting technology stack
Demonstrated experience managing multi-site operations
A proven growth operator — you have scaled a team, a practice, or a business before and know what it takes
Strong commercial acumen with the ability to link operational efficiency to profit and revenue growth
Excellent communication and stakeholder management skills
Strategic thinker who can also roll up their sleeves and execute
What We Offer ComponentDetailBase Salary$150,000 per annum
Performance BonusUp to $50,000 per annum
EquityEmployee Share Scheme
Team Size28 direct/indirect reports
Locations4 offices
Portfolio Scale$5M–$10M revenue practice
Growth Target2x firm size in 2 years
Why Join W Advisory
We are a purpose-driven, technology-first accounting firm focused on delivering tailored tax strategies and wealth structures for business owners and professionals.
We are in a high-growth phase and looking for a COO who is energised by scale — someone who wants to build something significant, with direct access to the Director and real influence over the firm's future.
If you thrive in a fast-moving, tech-enabled workplace and want to leave a mark on a growing practice, this role is for you.
Pay: $140,****** – $170,****** per year
Work Location: On the road

📌 Chief Operating Officer (Coo) (Wollongong)
🏢 W Advisory
📍 Wollongong