About Us:
House of Carnivore is a premium meat wholesaler and food service provider proudly based in Wingfield, South Australia.
We supply top-quality meats, including Wagyu, Angus, lamb, poultry, and specialty hot pot slices to restaurants, hotels, and cafes across SA via our dedicated fleet of refrigerated trucks.
Additionally, we operate a popular retail store in Payneham and leverage an creative in-house chef team to help B2B clients refine their menus.
We utilize the state-of-the-art Fresho App to streamline online ordering and customer management.
We are seeking an experienced, data-driven Digital Marketing Analyst to join our team.
In this role, you will be responsible for collecting and analysing multi-channel digital performance data to identify online market opportunities, consumer behaviour trends and campaign optimisation gaps.
You will provide data-backed recommendations on the development, coordination, testing and optimisation of digital promotional campaigns, channel budgets and online targeting strategies for our diverse product range.
You will work closely with our sales and creative teams to analyse metrics that drive B2B wholesale client acquisition and lift B2C retail brand digital exposure across search, social media, paid advertising, website and e-commerce platforms.
Key Responsibilities:
1. Conduct in-depth monitoring and analysis of website user behaviour, including browsing tracks, access duration, traffic sources and conversion pathways, to understand online consumer preferences for premium meat, Wagyu, Angus and catering ingredient products.
2. Analyse and optimise PPC advertising and SEO strategies by monitoring campaign data, keyword performance, search rankings and digital traffic trends to improve online visibility customer engagement and marketing effectiveness.
3. Track, collect and analyse full-channel digital marketing data generated from the Fresho App ordering system,



official website and social media platforms, evaluate campaign campaign performance and identify opportunities for improvement.
4. Evaluate digital marketing campaign performance across wholesale meat supply, retail meat sales and catering menu customisation services by analysing core metrics including website traffic, click-through rates, customer acquisition costs and conversion rates, and prepare regular performance reports and insights.
5. Provide data-driven suggestions on digital marketing strategies, advertising budget allocation, audience targeting and content optimisation to improve campaign outcomes and support continuous improvement of online marketing activities.
6. Collaborate with sales and marketing teams by providing digital marketing analytics, customer insights and performance recommendations to support B2B wholesale supply business, catering services and overall business growth.
Qualifications and Requirements:
1. Bachelor's degree or above.
2. Fluent in both Mandarin and English (written and verbal) is highly advantageous.
3. A minimum of 5 years of hands-on working experience in related position with comprehensive knowledge of PPC, SEO and consumer behaviour analysis, and proven capabilities in end-to-end digital campaign optimisation and data-driven marketing.
4. Familiar with online e-commerce and catering ordering system operation logic, able to flexibly combine customer ordering data and industry characteristics to optimise digital marketing layout and channel allocation
5. Highly sensitive to digital marketing industry trends, capable of flexibly adjusting PPC, SEO and multi-channel marketing strategies to adapt to market changes.
6. Result-oriented, rigorous and responsible in work, with rich experience in compiling professional digital marketing data reports and long-term project optimisation.
Apply Now
If you're interested in this role, please send your resume and a brief cover letter outlining your experience to ******.

📌 Digital Marketing Analyst (Adelaide)
🏢 HOUSE OF CARNIVORE
📍 Adelaide