Bayside Geelong Hotel & Apartments
Full Time
Geelong, VIC
Lead the sales and marketing strategy for Geelong's biggest boutique hotel
Bayside Geelong Hotel & Apartments offers 110 beautifully appointed accommodation, from stylish hotel rooms and studio apartments to fully self-contained one and two-bedroom apartments complemented by versatile event spaces, a fitness centre, pool and sauna, all just minutes from Geelong's vibrant CBD.
We're looking for a commercially minded, relationship-driven leader to take the reins of our sales and marketing function and help us achieve maximum revenue, occupancy and market share.
About the Role
Reporting directly to the General Manager, as Director of Sales & Marketing you'll lead the charge on everything from strategic sales planning and revenue growth to brand storytelling and digital engagement.
You'll manage relationships with our national "Brand" sales team, champion the hotel across trade shows and industry events, and work hand-in-hand with Revenue Management to shape pricing and yield strategies.
You'll also step in to oversee hotel operations in the General Manager's absence, ensuring every guest experience remains exceptional.
This is a hands-on leadership role for someone who thrives on building relationships, spotting opportunity, and turning strategy into results.
What You'll Be Doing
Developing and driving sales strategies across rooms, conferencing, events and functions
Setting and delivering monthly sales targets and KPIs aligned to business goals
Representing Bayside Geelong at trade shows (AIME, ATE) and on the road across Victoria and interstate
Leading marketing planning and execution — digital, advertising, promotions and PR
Owning the hotel's social media presence and brand voice
Collaborating with Revenue Management on pricing and yield strategies




Building and nurturing key corporate, travel trade and event planner relationships
Mentoring and developing the conferencing sales team
Reporting regularly to the General Manager on performance, ROI and market share
What You'll Bring:
A Bachelor's degree in Marketing, Business Administration, Hospitality Management or related field
Minimum 2 years sales and marketing experience in hospitality, including at least 1 year in a leadership role
Strong familiarity with revenue management practices, digital marketing tools and CRM systems
Proven negotiation skills and a track record of converting enquiries into revenue
Excellent communication, organisational and budget management skills
A current driver's licence, valid Police Clearance, First Aid Certificate, RSA, and willingness to complete Chief Fire Warden training
Local Geelong market knowledge highly regarded
Advanced Microsoft 365 skills
The energy and agility to juggle competing priorities and stay calm under pressure
Why Join Bayside Geelong?
You'll be joining a hotel with a genuine commitment to delivering positive, rewarding experiences for guests, employees and the wider community alike.
This is your chance to make your mark on the strategic direction of a well-loved Geelong property, with real influence over brand, revenue and guest experience.
You'll enjoy the following benefits:
Market-competitive salary
Onsite parking
Free daily staff meals
Discounted accommodation at Choice Hotels worldwide
Discounted rates for immediate family members
Career development and learning opportunities
A collaborative and empowered work environment
If you're a driven sales and marketing professional ready to lead from the front, we'd love to hear from you.
Apply nowand help shape the next chapter of Bayside Geelong Hotel & Apartments.

📌 Director Of Sales & Marketing (Warrnambool)
🏢 Bayside Geelong Hotel & Apartments
📍 Warrnambool