ABOUT MIMIMIMI is Australia's number one kids' haircare brand!
We're passionate about making hair care easier for families and more empowering for children through our natural, plant-based products.
As a fast-growing omnichannel brand, MIMI has a rapidly expanding e-commerce business and is stocked in leading retailers including Chemist Warehouse, Coles and BIG W across Australia, as well as CVS in the United States.
We're dedicated to building meaningful connections with families through innovative products, engaging content and a vibrant online community.
ABOUT THE ROLEThis is a full-time remote role based in Australia and reporting to the Content & Social Media Manager.
You will support the day-to-day execution of MIMI's creator partnerships, influencer gifting and social media programs across Australia and the United States.
This is a highly hands-on role responsible for sourcing and coordinating paid UGC creators, managing macro influencer gifting, supporting MIMI's social media channels, engaging with our online community and ensuring creator campaigns are executed efficiently and on time.
ABOUT YOUYou are passionate about social media, creator partnerships and digital marketing.
You thrive in a rapid-paced environment where creativity, organisation and relationship-building go hand in hand.You are an excellent communicator, reliable and able to manage multiple priorities.
Eager to learn, grow and make a positive contribution within a small, collaborative team.
KEY RESPONSIBILITIESCreator Partnership & CampaignsSource, onboard and manage UGC creators across Australia and the United States.Coordinate creator briefs, timelines,



content delivery and approvalsBuild and maintain strong relationships with creators and influencers.Manage influencer gifting campaigns and track content performance.
Social Media CoordinationSchedule and publish content across Instagram, Facebook, TikTok and YouTube.Write engaging social copy aligned with the MIMI brand voice.Support the execution of the social media content calendar and maintain content libraries.
Community EngagementMonitor and respond to comments, messages and creator enquiries.Engage with customers, creators and brand advocates to foster a positive online community.Identify and reshare relevant user-generated content.
Reporting & AdministrationMaintain creator databases, campaign trackers and content records.Support reporting on creator partnerships, gifting campaigns and social performance.Ensure projects, workflows and campaign updates remain organised and up to date.
EXPERIENCEProven experience working with UGC creators, influencers or brand partnerships.Experience growing pipeline of high-quality creators, well-executed influencer gifting programs, engaged social media communities and highly organised creator operations.Experience using social media management and project management platforms such as Monday.com.Knowledge of TikTok, Instagram, Facebook and YouTube best practices.Experience within consumer products, parenting, baby or lifestyle brands (preferred).
WHY MIMI?
Fully remote roleFast-growing international brand working across Australian and United States markets.Be part of a creative, collaborative and supportive team.Make a genuine impact in a role with ownership and opportunity.Grow your skills in creator marketing, influencer partnerships and social media.
If this role sounds like you, apply now!

📌 Creator & Social Media Coordinator (Adelaide)
🏢 MIMI HAIRCARE FOR KIDS
📍 Adelaide