Build a Brand.
Grow an Audience.
Make Your Mark.
Loan Market Edgeis one of the Gold Coast's most awarded and most trusted mortgage broking teams.
A business that has grown over 16 years, with incredible customer experience and retention, and over 500 five-star client reviews on Google.
The business is exceptional.
Our marketing is not yet telling that story at the scale it deserves.
That is the opportunity we are hiring for.
This is not a role that maintains a content calendar.
It is the role that builds our audience, sharpens our brand, and turns genuine reputation into enquiries, engagement and growth.
If you think in hooks, live in short-form video, and measure your work by audience and engagement rather than posts published, we would like to meet you.
About the Role
You will own growth and content for Loan Market Edge end to end, reporting directly to our Managing Director.
You will run two connected brands: the Loan Market Edge business account, and a personal content brand for our founder that you will help build from the ground up, filming, scripting and coaching him on camera, and growing an audience that trusts him.
You will also bring the wider team into the content, so the reputation clients already describe in their reviews reaches a much larger audience.
This is not a role for someone to sit in the chair and run a strategy that already exists.
There is a rich foundation of material here, waiting to be packaged and brought to life by someone who knows how to join the dots and see the moments that should be shared.
This is a role for someone ready to make their mark.
Key Responsibilities
Social Media: Organic and Paid
• Own the social strategy across both accounts: the business brand and our founder's personal brand
• Grow a genuine, engaged audience through a proven, repeatable approach to follower growth
• Plan and deliver the monthly content schedule: film, script, shoot, edit and publish
• Produce short-form video at volume, test performing formats, refine the elements that work, and iterate
• Research trends and formats continuously, bringing a steady flow of fresh ideas
• Manage community engagement daily across comments and direct messages, on brand and on time
Lead Generation and Campaigns
• Plan and manage paid social campaigns with a strategic, always-optimising approach
• Build and manage ManyChat automation: lead magnets, engagement flows, data capture and retargeting
• Own the CRM and nurture communications (ActivePipe),



keeping clients and referral partners engaged across the full lifecycle
• Report on performance, retire what underperforms, and scale what works
Content Creation
• Shoot and edit high-quality short-form video on your phone: fast, native and polished
• Recognise when a moment warrants a professional videographer or photoshoot, and brief and coordinate them end to end
Broader Marketing
• Build and drive a 12-month strategic marketing calendar
• Deliver campaigns from concept through to launch
• Design flyers and marketing materials across print and digital
• Maintain the website and produce a fortnightly EDM
• Manage the Google Business Profile and client reviews
• Prepare industry award submissions
• Coordinate sponsorship and partnership events end to end, including logistics, marketing materials, set-up and pack-down, and represent the firm professionally on the day
• Manage advertising opportunities end to end
• Manage external suppliers and relationships, including print, uniforms, videography, photography, business cards and media
• Coordinate with our marketing partner and, where required, the licensee's marketing and compliance teams
• Respond to media requests
About You
You are an energetic, creative marketer who brings genuine momentum to a team.
You are inspired, resourceful and endlessly creative with concepts, ideas and opportunities, and you have a proven ability to take a brand and business from one level of engagement and grow it to match a bigger vision.
You are highly capable across today's platforms and tools, and you use them to work innovatively, not simply competently.
You understand how to join the dots and spot the moments worth sharing.
You generate ideas constantly, and you find smarter, faster ways to deliver.
You can point to real audience growth you have driven, you run paid campaigns strategically rather than passively, and you would relish the challenge of building a personal brand from the ground up.
You are confident filming and editing on your phone, and you know when a project calls for a professional.
Above all,



you are continually developing your skills, particularly across AI tools, so the team is always working with the best available.
We're Looking For
• A proven track record of taking a brand from one level of engagement and growing it to match a bigger vision
• Demonstrable experience in social media, content creation or digital marketing (typically 2+ years), with results you can show
• Strong short-form video skills across filming and editing, and a clear sense of what makes content perform
• Experience running paid social (Meta Ads) and marketing automation
• Confident design and copywriting ability
• A working understanding of marketing within a regulated industry, producing engaging content that stays compliant and never misleading (full guidance and sign-off provided)
• A current driver's licence and willingness to attend shoots and events
Tools You'll Work With
Claude
ManyChat
Meta Ads Manager
Canva
CapCut, Premiere or similar
ActivePipe
Social scheduling and planning platforms, plus a genuine appetite for the next tool that makes the work better.
What Success Looks Like
In your first year you will grow an engaged audience across both brands, establish our founder's personal brand, lift the volume and reach of our video content, generate a steady flow of qualified enquiries through social, and strengthen the client communications that keep our clients with us for life.
What We Offer
• A business with a proven track record, industry recognition and endless awards, ready to stand out
• Hundreds of positive client acknowledgements and a 16-year foundation to build on
• Genuine ownership.
This is your function to build, not a small part of a large team
• A founder ready to be on camera and to back your ideas
• A supportive, high-performing team that clients name and thank by name in their reviews
• A up-to-date toolset and real investment in your professional development
• A Southport base on the Gold Coast
How to Apply
We would rather see your work than a generic cover letter.
Please include:
A short note on why this role suits you.
Links to two or three pieces of social content you have created, with one line on the result each achieved.
Optional, and welcomed: a 30-second phone-shot video sharing your best content idea for making mortgage finance genuinely engaging.
Apply now.
We read every application from a candidate who clearly understands the role.
Show us what you're made of.

📌 Head Of Growth & Content (Gold Coast)
🏢 Loan Market
📍 Gold Coast