Location of workplace: Tweed Heads warehouse / office
Role: Full time (Monday – Friday, 8.00am – 4.30pm)
About the role:
The Product & Brand Manager is responsible for shaping the future of Ela & Earth through strategic product development, category expansion and brand stewardship.
This role sits at the intersection of customer insight, product innovation and commercial strategy.
You will be responsible for identifying opportunities, developing new products and collections, guiding the product roadmap and ensuring all products align with the long-term vision of the brand.
You will work closely with the Founder, Marketing Team, Operations Team and external suppliers to bring innovative products to market and drive sustainable growth.
Required skills and experience:
5+ years experience in Product Development, Product Management, Category Management or Brand Management
Experience within consumer products, retail or e-commerce
Strong commercial and analytical capability
Proven ability to manage multiple product development projects simultaneously
Excellent stakeholder management and communication skills
Strong understanding of customer behaviour and market trends
Experience working with suppliers and manufacturers
Key responsibilities:
Product Strategy & Roadmap
Develop and maintain a ***** month product roadmap
Identify new product opportunities and category expansion initiatives
Conduct market, competitor and trend analysis
Evaluate customer needs and emerging market opportunities
Present strategic recommendations for future product development
Ensure product decisions align with business objectives and profitability targets
Product Development
Lead the end-to-end product development process from concept to launch
Develop detailed product briefs and specifications
Manage product sampling, testing and approvals
Collaborate with suppliers and manufacturers throughout development
Refine product features, materials, colours and finishes
Ensure products meet quality, functionality and brand standards
Manage packaging and product presentation requirements
Brand Leadership
Act as the guardian of the Ela & Earth brand
Ensure all products align with the brand's positioning and customer promise
Guide collection architecture, colour strategy and product storytelling
Collaborate with Marketing and Creative teams to maintain brand consistency
Support the development of product launch strategies and messaging
Customer & Market Insights
Analyse customer feedback, reviews and survey data
Monitor market trends and competitor activity
Identify customer pain points and opportunities for innovation
Translate customer insights into product improvements and future product opportunities
Commercial & Category Management
Monitor product performance and category profitability
Recommend pricing strategies and product positioning
Evaluate product lifecycle performance
Identify opportunities to improve gross margin and product mix
Support range optimisation and SKU rationalisation initiatives
Cross-Functional Collaboration
Work closely with Marketing to support product launches
Collaborate with Buying & Inventory Planning to ensure alignment between product strategy and inventory requirements
Partner with internal teams to ensure successful product launches and ongoing supply continuity
Build robust relationships with suppliers and manufacturing partners
Personal Attributes
We are looking for someone who is:
Commercially minded and strategically driven
Naturally curious and customer obsessed
Creative yet highly organised
Confident making recommendations and challenging ideas
Passionate about product innovation
Collaborative and solutions focused
Comfortable operating in a fast-paced, entrepreneurial environment