About Us
Primo Fine Foods Pty Ltd is a leading supplier of premium food products, dedicated to delivering exceptional quality and service to our clients across Australia.
With a commitment to excellence and customer satisfaction, we've established ourselves as a trusted partner in the fine foods industry.
Our team is passionate about building lasting relationships with our customers and driving growth through innovation and outstanding service.
About the Role
We are seeking an enthusiastic and results-drivenSales Representative for Central Coast, Newcastle Regionsto join our team at our Somersby NSW location.
This is afull-time positionthat offers an exciting opportunity to represent Primo Fine Foods and build meaningful relationships with our customers.
As a Sales Representative, you will play a vital role in expanding our market presence, generating revenue, and ensuring customer satisfaction.
You will be the face of our company, working directly with clients to understand their needs and provide tailored solutions that drive business growth.
Key Responsibilities
Identify, prospect and develop new business opportunities within assigned territory
Build and maintain strong relationships with existing and potential clients
Present product offerings and demonstrate the value of Primo Fine Foods' solutions to customers
Prepare and deliver compelling sales proposals and quotations
Negotiate contracts and close sales agreements to meet or exceed targets
Maintain accurate records of customer interactions and sales activities using CRM systems
Provide exceptional customer service and support throughout the sales process
Collaborate with internal teams to ensure successful order fulfilment and customer satisfaction




Monitor market trends and competitor activity to identify business opportunities
Attend industry events and networking functions to promote the brand
What We're Looking For
Proven track record in a sales representative or consultative sales role, preferably in the food, beverage or FMCG sector
Strong ability to build rapport and establish credibility with customers at all levels
Excellent communication and presentation skills with the ability to articulate complex information clearly
Demonstrated proficiency in identifying customer needs and developing solution-focused approaches
Competency with CRM software and Microsoft Office applications
Strong organisational and time management skills with ability to prioritise multiple tasks
Self-motivated and results-oriented with a proven ability to meet and exceed sales targets
Valid driver's licence and willingness to travel within assigned territory
Knowledge of the fine foods or premium products market would be advantageous
Tertiary qualification in business, commerce, or sales-related discipline is preferred but not essential
What We Offer
Competitive base salary with performance-based incentives
Career development and training programs to support your career growth
A supportive and collaborative team environment
Contemporary workplace facilities and resources
Opportunities to work with premium products in a dynamic industry
Flexible working arrangements where possible
Employee benefits and rewards programs
Apply Now
If you're a passionate sales professional ready to make an impact with Primo Fine Foods, we'd love to hear from you.
Please submit your CV, a cover letter outlining your relevant experience, and any supporting documentation to apply for this exciting opportunity.

📌 Sales Representative (New South Wales)
🏢 Primo Fine foods
📍 New South Wales