Southern Gold Coast | Full-Time, In-Office | Attractive package on offer
Our client, based in the southern Gold Coast, is a long-standing Australian consumer brand with a strong direct-to-consumer (DTC) eCommerce model and growing international presence.
As the business continues to expand locally and globally, they are seeking an experienced Brand Manager to lead brand, marketing, and customer growth initiatives across multiple markets.
Reporting to the Head of Marketing and Director, this role combines brand leadership with responsibility for digital performance, customer growth, and marketing execution.
Working with an established team, you will help shape the future direction of the brand while ensuring marketing activity delivers measurable results.
This opportunity will suit someone who has built their career within a strong eCommerce or DTC setting and enjoys working in a collaborative business where ideas can be implemented quickly and results are visible.
The role:
This is a senior, hands-on role suited to someone who understands both brand and commercial performance within a contemporary consumer business.
You will work closely with internal stakeholders and external partners to drive brand growth, customer engagement, and digital performance across Australian and international markets.
You'll be involved across:
Brand strategy and campaign direction
eCommerce growth and customer acquisition
Paid media and agency management




EDM and retention initiatives
Organic social media and content strategy
Influencer and partnership activity
Creative shoots and campaign execution
Marketing team leadership and development
Reporting and performance analysis
About You
Strong experience within an eCommerce-first or Direct-to-Consumer business (essential)
Proven experience in a Brand Manager, Senior Marketing Manager, or similar role
Commercially minded with a strong understanding of how marketing drives growth
Solid understanding of customer acquisition, retention, and digital performance
Comfortable leading both strategy and execution
Experience managing agencies, creative partners, and internal teams
Strong creative judgement and communication skills
Experience within a high-growth consumer, fashion, lifestyle, footwear, beauty, or eCommerce brand will be highly regarded.
Why Consider This Role
Senior role with genuine ownership and influence
Well-established brand with strong market recognition
High-growth DTC environment with international reach
Strong internal marketing capability already in place
Opportunity to make a visible impact on brand and business performance
Gold Coast-based team and office environment
Please click the link to apply.
If you wish to have a confidential discussion beforehand, please call David Ford directly on **********.

📌 Brand Manager (Gold Coast)
🏢 New Point Recruitment
📍 Gold Coast