Social Media and Content Creator Specialist | Leading Organisation | Full-Time | Hybrid
About the Company
Our client is an industry leader in the eCommerce/retail sector.
They deliver innovative consumer products to the market.
They are committed to excellence and continuous improvement, fostering a fast-paced, collaborative environment.
Competitive salary package with clear career progression opportunities.
Hybrid work model supporting flexibility and work-life balance.
Opportunity to work with cross-functional teams and contribute to impactful projects.
Collaborative and high-performing team culture.
Product discounts across all brands.
About the Role
This role offers a unique opportunity to work in the brand marketing team and be across organic social media, content creation (this includes you jumping in front of the camera, being proficient with your mobile), employee generated content (EGC) and you will live and breathe TikTok and Meta.
You have also worked across LinkedIn and YouTube and are comfortable with video and static content.
Building brand awareness and an engaged community is your forte.
You have a solid on-camera presence, you are humorous, witty, charismatic and know how to connect with audiences.
This is working for a company with a strong female demographic.
If you are humorous, funny, witty and have great on-camera presence, then this is for you!
Key Responsibilities
Social Media & Content Creation
Content Creation: Develop innovative and engaging content for social media platforms, with a focus on Instagram, Facebook, and TikTok.
On-Camera Presence: Confidently appear in and host content for TikTok, Instagram Reels, and other Meta platforms in collaboration with team members (ECG content)
Visual Content: Ideate and create eye-catching graphics, images, and videos (Reels!) that drive engagement and keep people coming back for more.
Copywriting: Write engaging and effective captions and scripts for social media posts.
Trend Research:



Analyse social media and content trends—including hooks, messaging, and creative formats to optimize our organic content across all platforms.
Collaboration: Work closely with the marketing team to align content with overall campaigns and brand objectives.
Social Media Planning: Plan and schedule content to ensure consistency and high-quality curation across platforms.
TikTok Shop Strategy: Develop a winning strategy for TikTok Shop ahead of its launch in Australia and manage its success.
Performance Analysis: Report on content performance and suggest optimizations for continuous improvement.
Skills & Experience
To be successful in this role you will have social media and content creation experience.
Building brand awareness and an engaged community is your forte.
You are comfortable being in-front of the camera and creating content across TikTok and Instagram whilst also sourcing/managing relationships with TikTok creators.
2+ years experience in social media and as a content creator
Must be humorous and witty on camera
You have experience working agency-side or with eCommerce/retail clients
You are passionate about creating engaging video and static content that resonates with online audiences
You have a solid understanding of TikTok, Instagram Reels and Meta trends, with a proven track record of high-engagement content creation
You have a confident and engaging on-camera presence
Skilled in video shooting and editing
Skilled in using your mobile to shoot content li>
Proficient with tools like Hootsuite, CapCut, TikTok/Instagram creative tools
You are highly creative, self‐motivated, and experimental with new content formats
You thrive in a fast-paced, results‐focused environment
You relentlessly follow trends and can come up with on-brand ideas
Your copywriting skills are excellent, with a high level of attention to detail
You can manage multiple projects at once, with strong time management skills
Only applicants with full working rights in Australia will be considered.
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📌 Social Media And Content Creator Specialist (In-House / Client-Side) (Melbourne)
🏢 Create Careers
📍 Melbourne