Immediate Start is possible for right candidate:
We're looking for a Paid Media Specialist to execute and optimise Meta advertising campaigns, build ads within the Meta platform and apply a solid working knowledge of Google Ads to support cross-platform campaign delivery.
This is amid-level, social-firstrole focused on executing Meta advertising campaigns, supporting planning, strategy and reporting and delivering strong performance within platform-level best practices, with a basic understanding of Google Ads.
EDGE is a top tier, independent agency specialising in Paid Media, SEO and Web Development.
We are Google Premier Partners and Meta Badged Partners.
The Role
As a Paid Media Specialist, you will manage and execute Meta advertising campaigns for clients operating primarily in hyperlocal service-based markets.This is a hands-on, execution-focused role with involvement in campaign planning, optimisation, reporting and performance improvement.
You will ensure social campaigns align with broader paid media strategies and client business objectives.
You will also support cross-channel activity across Paid Media, working closely with senior team members when required and developing a broader understanding of integrated campaign strategy.
A foundational understanding of Google Ads is expected, with exposure to other platforms such as Microsoft Ads, Pinterest Ads and LinkedIn Ads considered a bonus.
Key Responsibilities
Execute and manage Meta advertising campaigns
Support the planning, optimisation and performance management of paid social activity
Contribute to performance reporting and strategic recommendations




Ensure campaigns follow platform best practices and internal standards (with training provided to support ongoing development and alignment)
Collaborate with account managers and channel specialists to support overall paid media performance
Assist with cross-channel campaign execution across Paid Media platforms
Maintain accountability for day-to-day campaign delivery and optimisation
The Clients
This role focuses on service-based businesses in hyperlocal and regional markets, delivering targeted paid media campaigns to drive local lead generation and business growth.
You – The Candidate
Australian work authorisation is required for this position.
Must Haves
2-3+ years of experience in paid media roles (preferably within an agency)
Hands-on experience managing Meta Ads campaigns
Basic working knowledge of Google Ads
Strong understanding of campaign setup, optimisation, and reporting
Ability to interpret performance data and apply insights to improve results
Strong attention to detail and ability to manage multiple accounts simultaneously
Excellent communication skills and ability to work collaboratively within a team
Nice to Haves
Experience across Microsoft Ads, Pinterest Ads and/or LinkedIn Ads
Exposure to multiple paid media platforms and cross-channel media coordination
Experience working with service-based or hyperlocal clients
Why EDGE
3PM finishes on Fridays
Flexible working hours
4:1 in-office to WFH ratio
Monthly social events
Novated lease options
Career development and growth planning
Regular 1-on-1s and open door policies
Birthday & anniversary rewards
How to Apply
Apply with your CV and a cover letter (required) added as the first page of your CV if you cannot attach it separately.

📌 Paid Media Specialist (Gold Coast)
🏢 The Edge Marketing Solutions
📍 Gold Coast