Coach is a global fashion house founded in New York in ****. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last - for you to be yourself in. Coach is part of the Tapestry portfolio - a global house of brands committed to stretching what is possible. A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.
As an Assistant Store Manager at Coach, you'll partner with the Store Manager to drive sales performance, operational excellence, and team development. You lead by example on the sales floor, delivering exceptional customer experiences and upholding Coach's service standards. Your ability to adapt across roles and implement impactful strategies will contribute to the success of an expressive luxury brand - and your own career growth.
Key Responsibilities
Drive Sales & Strategy: Support the Store Manager in achieving sales goals through forecasting, planning, and implementing category initiatives; monitor KPIs and adjust strategies as needed.
Deliver Exceptional Service: Create an inclusive, high-energy environment that meets Coach Service standards; resolve customer issues promptly and act as a brand ambassador in-store and in the community.
Lead & Develop Talent: Recruit, onboard, and coach team members; foster a collaborative culture and build a strong talent pipeline aligned with brand vision.




Execute Omni-Channel & Digital Engagement: Support virtual shopping, clienteling, and customer data acquisition; leverage social media trends to enhance the customer experience.
Ensure Operational Excellence: Oversee compliance with policies, scheduling, payroll, HR processes, loss prevention, and visual merchandising standards; maintain store safety and vendor relationships.
Collaborate & Communicate: Partner with leadership to interpret market trends, shape store strategies, and share insights with district and corporate teams to drive cross-functional projects.
Requirements
1 + years of leadership experience in retail or service industries; luxury/fashion background preferred.
A combination of education and experience will be considered.
Strong customer focus and ability to thrive in a fast-paced environment.
Proven ability to inspire and motivate teams to exceed performance standards.
Excellent communication, problem-solving, and conflict resolution skills.
Proficiency in Microsoft Office and retail systems; knowledge of omni-channel services and clienteling strategies.
Ability to work in a quick-paced environment, Strong English language proficiency. (for EU)
Schedule:



Ability to work a flexible schedule to meet business needs—including nights, weekends, peak busy season, and high-traffic retail days (including, but not limited to, public holidays).
Our work experience is the combination of everything that's unique about us: our culture, our core values, our company meetings, our commitment to sustainability, our recognition programs, but most importantly, it's our people.
Our employees are self-disciplined, hard working, curious, trustworthy, humble, and truthful. They make choices according to what is best for the team, they live for opportunities to collaborate and make a difference, and they make us the #1 Top Workplace in the area.
At Tapestry, we bring together the iconic brands of Coach and Kate Spade New York - uniting bold ideas, diverse voices, and boundless creativity to stretch what's possible. Driven by dreamers and makers, we turn passion into progress. By embracing differences and pushing boundaries, we create with purpose, uplift one another, and shape a more inclusive, sustainable future - together.
Our brands spark personal and emotional connections. Our brands go beyond products—they inspire confidence, encourage self-expression, and build lasting emotional connections with consumers. Through constant innovation and deep customer insight, we anticipate where shoppers are headed and adapt to meet them with personalized, seamless experiences. Our digitally powered, unified shopping journey allows our brands to become part of people's lives - meeting them when, where, and how they choose to shop.
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📌 Assistant Store Manager (Melbourne)
🏢 Coach Stores Australia
📍 Melbourne