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Joining our fast-paced and highly dynamic global online performance marketing team, the Online Brand Category Manager is responsible for the strategic planning, execution and performance of a set portfolio of product categories across all online markets for the MooGoo brand. Owning the end-to-end category marketing calendar, this role develops campaign strategies, briefs cross-functional teams, coordinates launches, manages partnerships and ensures all customer-facing communications align with the brand's tone of voice and commercial objectives.
Working alongside an existing Online Brand Category Manager, each manager takes ownership of a dedicated portfolio of product categories while collaborating to deliver the broader MooGoo marketing strategy.
As the primary marketing lead for their assigned categories, the Online Brand Category Manager partners closely with the Global Head of Marketing and specialists across Paid Media, CRM, Organic Social, Ecommerce, Website and the Creative Studio to deliver integrated campaigns that drive brand awareness, customer acquisition, retention and revenue growth.
Category Ownership & Strategy
Own the annual marketing roadmap for assigned product categories
Develop category growth plans aligned with business objectives
Identify commercial opportunities including seasonal campaigns, product launches and promotional activity
Work closely with Product Development and Sales teams to ensure marketing plans support wider business initiatives
Monitor market trends, competitor activity and consumer insights to identify opportunities for growth
Review category performance and recommend optimisation opportunities.
Campaign Planning & Management
Lead end-to-end campaign planning from concept through execution
Develop campaign briefs for Website, EDM, SMS, Paid Media, Organic Social, PR and Creative
Coordinate campaign approvals with key stakeholders
Manage campaign launches and post-launch optimisation.
Project Management & Coordination
Build detailed campaign timelines across all workstreams




Coordinate internal stakeholders to ensure projects remain on schedule
Track milestones, risks and dependencies
Ensure all deliverables meet deadlines
Maintain campaign documentation within set project management systems.
Brand & Copywriting
Create compelling customer-facing copy across EDMs, SMS, website, product pages, blogs, Meta advertising, print collateral and POS
Maintain a consistent Brand Tone of Voice
Adapt messaging for different customer segments and international markets
Ensure copy complies with regulatory and platform requirements.
Influencer & Partnership Management
Liaise with agencies, talent managers and creators
Review content deliverables and manage usage rights
Draft partnership agreements and marketing contracts
Coordinate collaborations with external partners.
CRM, Paid & Organic Marketing Support
Develop campaign messaging for Paid Media
Write Meta advertising copy
Brief creative requirements
Build and optimise EDM and SMS campaigns in Klaviyo
Support social media planning, content and community management
Partner with internal Business Analyst and CRM Specialists to continue to develop lifecycle marketing campaigns and automated customer journeys.
Product Launch Management
Lead launch planning, timelines, asset coordination, website updates, retail support, sampling and launch communications
Ensure launches are delivered on time across global markets.
Website & Customer Experience
Brief website updates required for campaigns
Review and edit product pages and landing pages
Support SEO and merchandising improvements.
Reporting & Insights
Monitor campaign performance against KPIs
Provide post-campaign reports and recommendations
Track category sales performance and customer engagement.
Skills & Experience




3+ years' experience in Brand &/ Product Marketing or Campaign Management
Excellent copywriting ability
Strong project management and organisational skills
Experience managing integrated marketing campaigns
Commercial mindset with strong stakeholder management.
Highly Desirable:
Experience in ecommerce or FMCG
Shopify, Klaviyo and Meta experience
Influencer and partnership management
Understanding of SEO and website merchandising.
Systems & Platforms
Shopify Plus
NetSuite
Asana
Meta Business Suite – Facebook & Instagram
TikTok
Dropbox
Google Workspace
Microsoft Office
Success Measures (KPIs)
Delivery of campaigns on time and within budget
Revenue Growth of assigned product categories for set ANZ & International markets
Campaign performance against agreed KPIs
New product launch success
CRM engagement and revenue contribution
Website conversion improvements
Quality and consistency of brand communications
Stakeholder satisfaction and effective project management.
What Success Looks Like
Successfully owned multiple product category marketing calendars
Delivered new product launches on time and above sales unit & revenues forecast
Improved revenue and customer engagement across your assigned categories
Built strong relationships with internal teams and external partners
Become the go-to marketing expert for your assigned product portfolio
Delivered integrated campaigns that strengthen MooGoo's brand and commercial performance.
Why You'll Love Working at MooGoo
Flexible hybrid working with Fridays from WFH
Adaptable start and finish times
A collaborative, supportive, skilled and high-performing marketing team
Regular team events and company celebrations
Pet-friendly office
Generous staff product allocation
Opportunities to work across multiple international markets
Genuine ownership and autonomy over set product categories
Career development in a fast-growing and loved global brand.
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📌 Online Brand Category Manager (Queensland)
🏢 @
📍 Queensland