At Guzman y Gomez Mexican Kitchen, our mission has always been to reinvent fast-food. We're Australia's only fast-food restaurant to be 100% clean, meaning there are no added preservatives, artificial flavours, added colours or unacceptable additives in our food. We're incredibly proud of our amazing people, and the unique way we celebrate Mexican culture in everything we do.
Own GYG's social media strategy and digital media performance end-to-end.
GYG builds all its content and social capability in house. The
Digital Media & Planning Manager
owns the social calendar, the paid social strategy, and the digital media buying that drives platform growth and commercial results. You're a deep expert in social and digital media who can move between strategy, execution, and data without missing a beat.
What You'll Do
Develop GYG's social media strategy across Australia and all relevant overseas markets
Own the GYG social calendar across all social platforms, ensuring alignment with strategy and best practice
Manage daily posting and social media management across multiple social platforms
Manage spend for always-on social media support and proactively recommend paid optimisations
Lead GYG's relationship directly with publishers and social media companies within your remit
Lead the strategy and implementation of advertising with Google and other digital platforms managed in-house
Track and analyse social media performance,



providing weekly and monthly reporting to the Leadership Team
Monitor emerging social trends, cultural moments, and platform innovations and translate insights into recommendations
What You'll Bring
4–5+ years' experience in a digital marketing role
A track record of developing highly successful social media content and campaigns
Experience and working relationships with social media platforms including Meta, TikTok, and LinkedIn
Solid understanding of brand and ability to create engaging digital copy
Proven capability to create content and ideas that generate engagement
Strong data literacy with experience using data to report on performance and make recommendations
High level of interpersonal skills with the ability to manage both internal and external stakeholder relationships
What You'll Love
Join one of Australia's fastest-growing restaurant companies
Real influence in a marketing function that's investing heavily in its capability
GYG restricted shares, earned each year through our long-term incentive scheme
Up to 5 weeks of annual leave each year (ask us how)
Paid parental leave
The chance to one day become a franchisee and own your own GYG restaurant
A vibrant Surry Hills office, a short walk from Central Station
Interested? Apply now to start the conversation.
#J-*****-Ljbffr

📌 Social & Digital Media Planning Manager (Sydney)
🏢 Guzman y Gomez Mexican Kitchen
📍 Sydney