Capital Equipment Machinery Sales is an Australian-owned supplier of machine tools and metalworking equipment. We work closely with businesses across the manufacturing, engineering and fabrication industries to provide machinery solutions suited to their production requirements.
Our focus is not simply selling equipment. We aim to understand each customer's operation and provide practical machinery solutions supported by honest advice and dependable after-sales service.
We are seeking a motivated Machine Tool Sales Representative to help grow our customer base and support our existing clients.
About the Role:
This is a customer-facing sales position involving a combination of new business development, account management and technical machinery sales.
You will work with customers to understand their manufacturing requirements, recommend appropriate machinery and equipment, prepare quotations and manage opportunities through to completion.
The position will involve regular customer visits, machinery demonstrations, ongoing sales follow-up and travel throughout Western Australia.
Key Responsibilities:
• Develop new business within the manufacturing, engineering and metal fabrication industries.
• Maintain and grow relationships with existing customers.
• Identify customers' production requirements and recommend suitable machinery solutions.
• Conduct customer site visits and machinery demonstrations.
• Prepare quotations, proposals and equipment specifications.
• Follow up enquiries, quotations and prospective sales opportunities.




• Manage the sales process from the initial enquiry through to order confirmation.
• Maintain accurate customer records, sales activities and opportunities within the company's CRM system.
• Attend trade shows, open days and other industry events when required.
• Work with suppliers and internal staff to provide customers with accurate technical and commercial information.
• Keep up to date with the company's machinery range and relevant developments within the industry.
• Assist with coordinating machinery delivery, installation and customer handover where required.
• Provide ongoing support to customers and help maintain strong long-term relationships.
About You:
We are looking for someone who is confident speaking with customers, comfortable working independently and genuinely interested in machinery and manufacturing.
The successful applicant will ideally have:
• Previous experience in machinery, equipment or technical sales.
• Knowledge of machine tools, metal fabrication equipment or manufacturing processes.
• Strong communication and relationship-building skills.
• The ability to understand a customer's requirements and recommend practical solutions.




• Good organisational skills and the ability to manage multiple sales opportunities.
• Confidence preparing and presenting quotations and proposals.
• A professional, honest and customer-focused approach.
• Basic computer skills and experience using email, Microsoft Office and CRM software.
• A current Australian driver's licence.
• The ability to travel within the designated sales territory.
Experience or knowledge in any of the following areas would be highly regarded:
• CNC machinery
• Fibre laser cutting machines
• Press brakes and sheet-metal machinery
• Lathes, milling machines and conventional machine tools
• Metal fabrication or engineering
• Machinery operation, servicing or maintenance
• Manufacturing production environments
Applicants with a mechanical, engineering, fabrication or trade background who are interested in moving into sales are also encouraged to apply. Machinery and product training can be provided to the right person.
What We Offer
• Competitive base salary based on experience.
• An attractive commission or performance-incentive structure.
• Company vehicle or vehicle allowance for the right applicant.
• Mobile phone and laptop.
• Training across our machinery and equipment range.
• Support from an experienced and practical team.
• The opportunity to represent quality machinery and develop long-term customer relationships.
• A wide-ranging role with the opportunity to contribute directly to the company's growth.

📌 Machinery Salesman (Machine Tools) (Western Australia)
🏢 Capital Equipment Machinery Sales
📍 Western Australia