Customer Loyalty Specialist (New South Wales)

Customer Loyalty Specialist (New South Wales)

31 Jul
|
Lindt
|
New South Wales

31 Jul

Lindt

New South Wales

Welcome to the world of Lindt - where our rich and diverse culture embraces change while cherishing our history.
At Lindt, we believe that excellence lies within each and every one of our employees.
That's why we've created a one-of-a-kind environment where our team members can take risks, challenge the norm, and help build the Lindt brand for generations to come.
We have team of talented individuals, we're on a mission to Enchant the World with the Chocolate.
We're searching for imaginative thinkers who can recognise opportunities, generate creative ideas, and build strong relationships with our consumers and customers.
Whether you're dreaming up new product concepts, refining our marketing strategy, or helping us connect with chocolate lovers around the globe, you'll play an integral role in our mission to make the world a sweeter place.About the role:The Customer Loyalty Specialist supports the development and execution of customer relationship strategies that drive retention, engagement and lifetime value for MyLindt Rewards.
You will manage the day-to-day CRM operations and execute Lindt's CRM, email marketing and loyalty strategies across Retail Stores and the eShop, working cross-functionally with eShop, Marketing, Digital, Consumer Service and Retail teams to bring campaigns to life.
We're looking for a proactive, curious and commercially minded CRM enthusiast who thrives on turning customer insights into meaningful and memorable experiences.Key responsibilities:Manage the day-to-day CRM and MyLindt Rewards loyalty activity – ideation, briefing, testing, building and executing campaigns, and adapting Global loyalty strategy and automated journeys to the local marketDesign and deliver CRM and email marketing strategies that elevate consumer engagement, grow customer lifetime value and drive revenue across Retail Stores and the eShopLead the growth of the loyalty program through new member acquisition and existing member retention via targeted email,



platform enhancements and promotional initiativesDevelop a strong CRM calendar that balances brand and commercial needs, coordinate A/B testing, and ensure all communications align with brand tone, compliance and data privacy requirementsManage customer data quality within the CRM platform, build and optimise audience segments using behaviour, purchase history, lifecycle stage and predictive insights, and identify opportunities for personalisation across channelsSupport the development of automated lifecycle journeys (welcome, re‐engagement, win‐back, post‐purchase) and recommend enhancements to improve retention and loyalty metricsTrack, measure and report on CRM performance (open rates, click-through, conversion, retention and revenue), create weekly/monthly dashboards for Retail, Senior Management and Global teams, and provide CRM insights and custom audiences to support performance marketingMaintain CRM systems, workflows and customer profiles, liaise with IT and external partners to troubleshoot and implement upgrades (e.g. Magento, LAYA, Selligent, GK POS), and engage directly with Stores to train and embed MyLindt Rewards as a key customer retention focusWhat we would like you to bring:3-5 years' experience in marketing, loyalty and customer experience, ideally within Retail or FMCG, with a Business/Commerce degree (marketing focus preferred)Hands‐on experience with CRM platforms such as Selligent, Salesforce Marketing Cloud, Klaviyo, Braze, HubSpot or Adobe Campaign, and a solid understanding of marketing principles and best practiceAn analytical mindset with proficiency in Excel, reporting dashboards and analytics tools,



and familiarity with HTML email editing and the Microsoft SuiteAgile and solution-focused, thriving in a fast‐paced environment with strong time management, prioritisation, project management and problem‐solving skillsA self‐starter with a mature approach and can‐do attitude, confident interacting with all levels of the business and communicating in a clear, convincing and constructive wayA genuine team player who lives our values of Excellence, Innovation, Entrepreneurship, Responsibility and CollaborationWhat we can offer you:An emphasis on a positive environment, allowing career and personal growth, celebrating your achievements and recognising your successesAn engaging and creative workplace full of passionate individuals that embraces diversity and thinking differentlyHybrid working environmentA priority on maintaining a healthy work/life balanceA paid day off on your birthday!
Across our diverse local teams, we think globally and act locally – empowering people to grow, take ownership and shape a sustainable future together.
We are a responsible "employer of choice" who provides an inspiring people experience.
Together, we build trust, drive innovation, and grow – as individuals and as a business.
Lindt & Sprüngli has been enchanting the world with chocolate for over 180 years.
The long-established Swiss company with its roots in Zurich is a global leader in the premium chocolate category.
Lindt & Sprüngli produces quality chocolates today at its 12 factories in Europe and the USA.
Its products are sold by 41 subsidiaries and branch offices in around 620 of its own stores as well as via a network of around 100 distributors around the globe.
With around 15,500 employees, the Lindt & Sprüngli Group reported sales of CHF 5.92 billion in ****.
Our commitment to contributing to a sustainable tomorrow is a key element driving the company's actions and ambitions.
Since ****, the Lindt & Sprüngli Farming Program has been our Responsible Sourcing Standard for cocoa.
#J-*****-Ljbffr

📌 Customer Loyalty Specialist (New South Wales)
🏢 Lindt
📍 New South Wales

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