This is a lifecycle and CRM marketing role.
If you haven't built journeys in Braze or run cohort analysis in Amplitude, this is not the right role.
Please do not apply.
BEFORE YOU APPLY
This role requires hands-on experience with Braze (building journeys, canvases, segmentation) and Amplitude (cohort analysis, funnel measurement, behavioural analytics).
These are not negotiable and not things you can learn on the job here.
THIS ROLE IS NOT FOR YOU IF:
Your experience is in B2B sales, account management, or business developmentYou are an agency media buyer, SEM manager, or performance marketing generalist without CRM/lifecycle depthYour background is in IT project management, enterprise transformation, or consultingYou have not personally built lifecycle journeys or retention programs using a marketing automation platformYou are a brand, content, or social media marketer looking to move into CRM
Bet Right is one of Australia's leading sports betting and racing platforms, built for reliable bettors who expect competitive pricing, a fast product, and proprietary features that give them an edge.
We are growing fast and building a team of operators who take ownership, move quickly, and care about what they put into the world.
THE ROLE
The Client Lifecycle Manager will own the full client lifecycle strategy at Bet Right, from acquisition through retention and reactivation.
You will set strategy, define segmentation priorities, direct campaign architecture, and connect everything back to LTV, promotional efficiency, and margin.
You will work shoulder to shoulder with our Lifecycle Marketing & Automation Specialist,



who owns Braze and Amplitude execution day to day.
This role reports directly to the COO.
WHAT YOU'LL DO
Lifecycle Strategy & Commercial Ownership
Own lifecycle strategy across acquisition, activation, engagement, retention, and reactivationSet OKRs and performance frameworks with the COOBuild programs that drive long-term value, not just dashboard metricsConnect lifecycle activity to LTV, promotional efficiency, retention economics, and marginOwn acquisition strategy, budget allocation, and growth targets across all channelsBuild and manage relationships with affiliates, publishers, and acquisition partnersMonitor partner performance, traffic quality, and downstream value (not just volume)
Lifecycle Collaboration & Direction
Translate strategy into Braze campaigns with the Automation SpecialistBring the commercial context that shapes segmentation, campaign timing, and channel weightingBe a genuine thought partner, not just a brief-giverOwn lifecycle KPIs and ensure the team measures what mattersPartner with Analytics on attribution, forecasting, and decision infrastructureIdentify promotional gaming, adverse selection, and margin-destructive behaviour
Stakeholder & Operating Rhythm
Manage agencies, media partners, and external vendorsWork cross-functionally with Product,



Data Engineering, Trading, Compliance, and CreativeAct as the COO's right hand on all lifecycle and acquisition matters
WHAT YOU NEED
Required:
Hands-on Braze experience (journeys, canvases, segmentation, campaign orchestration)Hands-on Amplitude experience (cohorts, funnels, behavioural analytics)5+ years in lifecycle marketing, CRM strategy, or growth rolesDemonstrated success managing acquisition budgets and hitting efficiency targetsStrong understanding of affiliate marketing and partnership-based growthCommercial instincts: connect marketing to business economicsAbility to operate independently and drive outcomes without a large team
Bonus:
Sports betting, iGaming, financial trading (CFDs, futures), or high-frequency transactional industriesExperience scaling affiliate programsAttribution, incrementality testing, and promotional ROI measurementResponsible gambling and wagering compliance knowledge
This is a full-time, Sydney CBD office-based role with a CEO who is in the office every day.
Applicants must hold full Australian working rights (citizen, permanent resident, or valid long-term work visa).
WHO YOU ARE
Don't believe the spin.
If you think you're a strategist or an operator, you're not required.
We only want people who think and then execute.
You understand that the goal is not to acquire more people or send more messages.
The goal is to acquire high-quality clients, engage them meaningfully, and keep them coming back, in a way that is profitable, compliant, and built to scale.
#J-*****-Ljbffr

📌 Client Lifecyle Manager (New South Wales)
🏢 Bet Right
📍 New South Wales