In-App Campaign & Engagement Specialist (Product Focused and not marketing focused)
Please note we are looking for product focused candidates and not marketing focused candidates.
South Melbourne, VIC | Hybrid (Work from home every Monday) 4 days per week in the office
$90,000-$120,000 + Biannual Bonus (Bonuses in June and July)
Full-Time | Working hours - 10:00am-6:00pm or 11:00am-7:00pm (please don't apply if you cannot do these working hours)
What's on Offer
Competitive salary of $90,000-$120,000 (Salary is slightly negotiable for a great candidate)
Hybrid working arrangement with work from home every Monday
Transportation allowance of $20 per day when working until 7:00pm in the office
Biannual performance bonus paid in June and December (pro-rated based on your commencement date)
Opportunity to work on high-impact customer engagement initiatives within a fast-paced product environment
About the Role
Reporting to the Operations Leader, you'll be responsible for planning, designing, launching and optimising in-app campaigns that drive user retention, engagement, conversion and revenue.
Working closely with Product, Engineering, Analytics and Operations teams, you'll translate business objectives into structured campaign logic, user journeys and product requirements before analysing results and continuously improving campaign performance.
Key Responsibilities
Develop in-app campaign calendars aligned with retention, reactivation, conversion and ARPU objectives
Design campaign mechanics including eligibility rules, rewards, user journeys and interaction flows




Prepare clear PRDs and campaign briefs for Product and Engineering teams (Axure/Figma experience is advantageous)
Partner with cross-functional teams from concept through to launch and optimisation
Analyse campaign performance including funnel metrics, cohorts, ROI and uplift
Identify opportunities through customer segmentation, behavioural insights and market trends
Support A/B testing and experimentation initiatives
Work closely with Product Operations and Analytics teams to measure success and drive continuous improvement
About You
Bachelor's degree or equivalent experience
5+ years' experience in Product Planning, Growth, CRM/Lifecycle Marketing or In-App Campaign Management within consumer internet or mobile applications (3+ years considered for exceptional candidates)
Solid analytical and problem-solving skills
Experience writing Product Requirement Documents (PRDs)
Experience with Axure, Figma or similar wireframing tools
Ability to make data-driven decisions using dashboards and campaign analytics
Excellent communication and stakeholder management skills
Full Australian working rights
Highly Regarded
Experience with gamification including promotions, bonuses,



missions or leaderboards
Experience within gaming, sports, fintech, subscription or other consumer digital products
SQL or campaign analytics experience
Knowledge of user segmentation, churn prevention or VIP customer programs
Experience within the online betting industry
Previous leadership or people management experience
Mandarin language skills
Additional Information
Core Competency: Experience in designing in-app mechanics (e.g., bonus rules, mission systems, gamification) rather than running ad campaigns on external platforms (FB/TikTok/Google Ads).
Deliverables: Candidates must be comfortable writing PRDs (Product Requirement Documents), defining user flows, and mapping out edge cases for engineers, rather than focusing on ad copy or brand creative.
KPIs: Shift focus from CAC (Customer Acquisition Cost) to Retention, LTV, and ARPU optimization within the product.
(That means he/she has data driven or hands-on SQL or understanding Data driven model to make/Design the KPI Target and achieve it)
In short, we're looking for a "Product Operation team's In-App Specialist" who understands how to build and iterate on product features, not a marketer who drives external traffic.
If you're passionate about creating engaging customer experiences through data-driven product campaigns and would like to work in a team-oriented, innovative environment, we'd love to hear from you.
Applicants must have full Australian working rights.
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📌 Product (Campaign) Engagement Specialist (Melbourne)
🏢 Certus Sales Recruitment
📍 Melbourne